About this episode

In this episode, Nick and guest Alex Moss discuss essential SEO strategies for Shopify brands to enhance their online presence and adapt to evolving search engine dynamics.

SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products. In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the foundations of technical SEO to creating content that drives qualified organic traffic. Alex explains why successful ecommerce SEO is no longer just about rankings, and why data quality, structured information and trust signals are becoming increasingly important as search continues to evolve. You’ll learn: The SEO fundamentals every Shopify brand needs to get right Why technical SEO and data integrity are becoming more important How Shopify stores can help search engines better understand their products Why content strategy and topical authority matter for ecommerce growth The biggest SEO mistakes holding Shopify brands back How SEO is evolving alongside AI search and changing customer behaviour Alex also shares practical advice on building a stronger SEO foundation, improving website trust signals and creating a Shopify store that is easier for both customers and search engines to…

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