Winning With Shopify

How much is shipping really costing your ecommerce business?In this episode of Winning With Shopify, we break down the biggest shipping and fulfilment decisions Shopify brands face – from the true cost of faster delivery to knowing when it's time to move from in-house fulfilment to a 3PL.We look at how shipping speed can affect conversion rates, when one warehouse is enough, the costs involved in using multiple fulfilment centres and whether 1-day delivery is actually worth the extra expense.You'll also learn how to understand 3PL fees, improve profit margins through AOV, avoid expensive fulfilment mistakes and decide whether outsourcing your fulfilment is actually the right move for your business.In this episode:How shipping costs can hurt ecommerce profitsWhen faster shipping can increase conversion ratesHow to prepare products for faster fulfilmentOne warehouse vs multiple fulfilment centresWhether 1-day delivery is really worth the costWhen Shopify brands should switch to a 3PLHow to understand 3PL fees and fulfilment costsHow increasing AOV can improve shipping marginsThe shipping and fulfilment mistakes that cost ecommerce brands moneyWhen keeping fulfilment in-house makes more senseIf you're spending too much on shipping, struggling with fulfilment or trying to work out whether a 3PL is right for your Shopify store, this episode breaks down the key decisions you need to make.Timestamps:(00:00) - Shipping Costs That Hurt Ecommerce Profits(01:34) - When Does Faster Shipping Increase Conversions?(03:45) - How to Prepare Products for Faster Fulfillment(07:15) - One Warehouse vs Multiple Fulfillment Centers(12:48) - Does 1-Day Delivery Really Matter?(18:03) - When Should Shopify Brands Switch to a 3PL?(19:52) - Understanding 3PL Fees and Fulfillment Costs(21:57) - Increasing AOV to Improve Profit Margins(24:28) - Shipping and Fulfillment Mistakes That Cost Money(31:03) - When In-House Fulfillment Makes More Sense(34:24) - OutroSocials - Instagram: @zachzitneyX (Twitter): @callmezitney2Instagram: @maxzitneyLinkedIn: Ships A Lot Company PageX (Twitter): @ShipsaLotFacebook: Ships A Lot FulfillmentFollow Winning With Shopify for practical ecommerce growth strategies, Shopify advice and real-world lessons on building and scaling online brands.

What actually happens behind the scenes when a Shopify brand scales to $20M+?In this episode of Winning With Shopify, Paul from Rebel Cheese takes us behind the scenes of scaling a fast-growing ecommerce brand and the technology, fulfilment and operational challenges that come with it.From managing perishable products and complex shipping requirements to building a Shopify tech stack that connects Shopify, Klaviyo, ShipStation and Odoo, this episode looks at the systems required to support a growing ecommerce business.You'll also learn how Rebel Cheese approaches testing new Shopify apps without putting the live store at risk, how they manage split shipping and scheduled delivery, and how inventory forecasting and production planning become increasingly important as a brand grows.In this episode:The biggest challenges that come with scaling a Shopify brandHow Rebel Cheese has grown to a $20M+ ecommerce businessManaging perishable products and customer delivery expectationsBuilding a Shopify tech stack that can support rapid growthHow Shopify, Klaviyo, ShipStation and Odoo work togetherHow to test Shopify apps without breaking your storeSolving split shipping and complex fulfilment challengesWhy 75% of holiday orders used scheduled deliveryHow inventory forecasting and production planning work at scaleWhy the technology and operational requirements of ecommerce change as you growIf you're growing a Shopify store and starting to experience more complex fulfilment, inventory or technology challenges, this episode offers a behind-the-scenes look at what it takes to build the systems needed to scale.Timestamps:(00:00) - The Challenges of Scaling a Shopify Brand(00:43) - Rebel Cheese's $20M+ Growth Story(01:37) - Managing Perishable Shipping and Customer Communication(03:15) - Building a Shopify Tech Stack and Supplier Relationships(09:42) - Connecting Klaviyo, Shopify, ShipStation and Odoo(11:17) - How to Test Shopify Apps Without Breaking Your Store(17:23) - Solving Split Shipping and Fulfillment Challenges(22:47) - Why 75% of Holiday Orders Used Scheduled Delivery(26:50) - Inventory Forecasting and Production Planning(30:01) - OutroExclusive listener offers: ⁠⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.⁠⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠⁠ - Free seven-day inventory bootcamp.⁠⁠⁠⁠⁠Omnisend⁠⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠⁠⁠⁠⁠Yoast⁠⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS.⁠⁠⁠⁠Easygift⁠ - ⁠⁠⁠Extended 35-day free trial with code: WWS Rebel Cheese Socials -Instagram: @rebel.cheese Facebook: Rebel Cheese Facebook PageTikTok: @rebel.cheese Rebel Cheese LinktreeFollow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for building and scaling online brands.

Are AI visibility tools actually telling you the truth?In this episode of Winning With Shopify, Nick explains why many AI visibility reports can't be trusted and reveals three platforms ecommerce brands can use to get more accurate data on how AI is impacting their website, traffic and revenue.We look at Google Search Console, Bing Webmaster Tools and Google Analytics 4 (GA4), including what each platform can tell you about AI impressions, citations, website traffic and conversions.You'll learn how to track AI performance by country and device, understand AI grounding queries, identify which pages are appearing in AI results and connect AI-driven traffic with actual ecommerce revenue.In this episode:Why many AI visibility reports can't be trustedHow to use Google Search Console to track AI performanceHow to identify AI impressions and the pages appearing in AI resultsHow to analyse AI visibility by country and deviceHow Bing Webmaster Tools can reveal AI performance dataWhat AI grounding queries are and why they matterHow to track AI citations and share of voiceHow to use GA4 to measure AI-driven traffic and revenueWhy AI visibility matters for ecommerce brandsHow AI is changing Google Search and ShoppingWhy brands should focus on real performance data rather than estimated AI visibilityIf you're trying to understand whether AI is actually driving traffic, customers and revenue to your ecommerce store, this episode shows you where to find the data and how to start measuring your AI performance properly.Timestamps:(00:00) - Why AI Visibility Reports Can't Be Trusted(01:26) - Tool #1: Google Search Console for AI Tracking(02:04) - How to Track AI Impressions and Website Pages(03:43) - Tracking AI Visibility by Country and Device(06:17) - Tool #2: Bing Webmaster Tools AI Performance(08:33) - Understanding AI Grounding Queries(11:39) - Tracking AI Citations and Share of Voice(13:21) - Tool #3: Google Analytics 4 (GA4) for AI Revenue(14:46) - Why AI Visibility Matters for Ecommerce(16:10) - How AI Is Changing Google Search and Shopping(17:43) - Final Thoughts on AI Performance TrackingExclusive listener offers: ⁠⁠⁠⁠Ships-A-Lot⁠⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.⁠⁠⁠⁠Inventory Planner⁠⁠⁠⁠ - Free seven-day inventory bootcamp.⁠⁠⁠⁠Omnisend⁠⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠⁠⁠⁠Yoast⁠⁠⁠⁠ - 15% off Shopify and WordPress with code WWS.⁠⁠⁠Easygift⁠ - ⁠⁠Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice, AI insights and real-world tactics for growing online brands.

What actually happens when you change the things that matter on your Shopify store?In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them.These aren't generic CRO tips. We're looking at changes that generated results ranging from $45K to $600K, including subscription changes, payment options, urgency, mobile navigation and search.You'll also learn why conversion rate alone can be misleading, how tools like Microsoft Clarity and heatmaps can uncover opportunities, and why CRO improvements can have an impact beyond sales — including your SEO.In this episode:How a subscription change generated an additional $45KWhy a payment change was worth $400KWhy you shouldn't blindly chase a higher conversion rateHow a simple urgency change generated $55KWhat a mobile navigation change delivered $160K in additional valueHow to use heatmaps and Microsoft Clarity to find CRO opportunitiesWhy improving conversion rate can also benefit SEOThe $600K search change and what it tells us about ecommerce UXIf you're driving traffic to a Shopify store but want to get more sales from the visitors you're already paying for, this episode breaks down where to look and what to test.Timestamps:(00:00) - 5 Real Shopify CRO Tests & Results(02:50) - CRO Test #1: The $45K Subscription Change(07:20) - CRO Test #2: The $400K Payment Change(14:30) - Why Conversion Rate Can Be Misleading(18:20) - CRO Test #3: The $55K Urgency Change(23:50) - CRO Test #4: The $160K Mobile Navigation Change(27:30) - Heatmaps & Microsoft Clarity for CRO(32:00) - Why CRO Can Also Improve SEO(38:00) - CRO Test #5: The $600K Search ChangeFollow Winning With Shopify for practical ecommerce growth advice, real-world tests and strategies for building and scaling online brands.Exclusive listener offers:⁠⁠⁠Ships-A-Lot⁠⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.⁠⁠⁠Inventory Planner⁠⁠⁠ - Free seven-day inventory bootcamp.⁠⁠⁠Omnisend⁠⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠⁠⁠Yoast⁠⁠⁠ - 15% off Shopify and WordPress with code WWS.⁠⁠Easygift⁠ - ⁠Extended 35-day free trial with code: WWS Adam Pearce - https://www.linkedin.com/in/shopifyexpertadampearce/https://www.linkedin.com/company/blend-commerce-shopify-cro-agencyhttps://www.linkedin.com/company/the-ecom-collab-club/https://www.youtube.com/@blendcommerce

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery.Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/SEO has changed. It is no longer just about adding keywords to pages and hoping for rankings. Search engines, AI tools and customers are becoming better at understanding brands, products and intent — meaning Shopify merchants need a stronger foundation than ever.You’ll learn:Why SEO is still one of the biggest growth opportunities for Shopify brands.What 1 billion+ downloads says about the importance of SEO foundations.Why Shopify SEO is about more than just keywords.The search intent mistake many ecommerce brands make.How Yoast helps Shopify merchants improve their SEO.How AI is changing search and what brands need to prepare for.The technical Shopify SEO issues merchants often overlook.Why URL structure matters and the Shopify problems you should fix.How to use AI to improve your SEO workflow.The SEO fixes every Shopify merchant should prioritise.Whether you are trying to grow organic traffic, improve product visibility or prepare your store for AI-driven search, this episode breaks down the practical SEO changes Shopify brands should be making now.Sponsored by YoastYoast helps Shopify merchants build stronger SEO foundations with tools that support optimisation, structured data, technical SEO and content improvements.Learn more about Yoast SEO for Shopify and how it can help improve your store’s search visibility.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.Timestamps:(00:00) - Why Shopify Stores Need Better SEO(00:44) - The SEO App With 1 Billion+ Downloads(02:28) - Shopify SEO Is More Than Keywords(03:11) - The SEO Search Intent Mistake Brands Make(06:00) - How Yoast Helps With Shopify SEO(07:58) - AI Is Changing SEO & Search(08:53) - Technical Shopify SEO You Can't Ignore(11:18) - A Shopify URL Problem You Should Fix(13:13) - Using AI to Improve Your Shopify SEO(15:12) - SEO Fixes Every Shopify Merchant Should MakeFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social proof and generate sales.In this episode of Winning With Shopify, Nick is joined by Ben from Peregrine Commerce to break down how TikTok Shop actually works, why so many Shopify brands are still ignoring it, and what brands need to know before making TikTok Shop part of their ecommerce strategy.From affiliate marketing and creator partnerships to fulfilment, Shopify integration, content and unit economics, Ben explains what it really takes to make TikTok Shop work as a serious sales channel - rather than treating it as another social media experiment.You’ll learn:Why TikTok Shop works as a flywheel and how sales, reviews and creators can compound growthWhy so many brands are still ignoring TikTok ShopHow TikTok Shop affiliate marketing works and how brands can attract creatorsWhich products are best suited to TikTok ShopWhy most brands fail when they launch on TikTok ShopHow TikTok Shop fulfilment works and how it connects with ShopifyWhen your brand should expand into TikTok ShopWhy TikTok Shop shouldn't be treated as a side projectHow to adapt your existing content for TikTok ShopHow to decide whether your target customer is actually on TikTokHow to think about TikTok Shop profit margins and unit economicsConnect with Ben & Peregrine Commerce:Email: [email protected]: Peregrine CommerceTikTok Shop: Peregrine Commerce TikTok ShopExclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.Timestamps:(00:00) - Why TikTok Shop Is a Flywheel(01:28) - Why Brands Are Still Ignoring TikTok Shop(02:51) - From Ecommerce Founder to TikTok Shop Expert(04:21) - Building an Omnichannel Ecommerce Brand(06:35) - How TikTok Shop Affiliate Marketing Works(08:19) - Why Sales & Reviews Attract More Affiliates(10:54) - What Products Actually Work on TikTok Shop?(12:04) - Why Most Brands Fail on TikTok Shop(16:40) - TikTok Shop Fulfillment & Shopify Integration(19:26) - When Should Your Brand Expand to TikTok Shop?(22:06) - Why TikTok Shop Shouldn't Be a Side Project(23:14) - Connecting TikTok Shop With Shopify(25:15) - Adapting Your Content for TikTok(27:00) - Is Your Target Customer Really on TikTok?(29:05) - TikTok Shop Profit Margins & Unit Economics

What if you could build a 7-figure Shopify brand without building a 50-person team?In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads to marketing, research and customer service.Phil has built a radically lean ecommerce operation, using AI as a team of specialised “employees” with different roles, access to business data and the tools needed to analyse performance and help run the business.Rather than simply using AI to write content, this episode explores what happens when you start giving AI access to the systems and information that actually run an ecommerce business — and whether one person can use AI to compete with much larger teams.You’ll learn:How to build AI employees for specific ecommerce rolesWhy Phil started using AI throughout his businessHow AI can analyse business data and improve decision-makingWhether AI can actually manage and optimise Google AdsWhat AI can replace — and what it can'tHow AI is changing the used-phone industryHow to use AI for marketing, research and advertisingWhether AI customer service is good enough for ecommerceHow Shopify brands should start implementing AIIf you're a Shopify founder, ecommerce manager or marketer trying to understand how AI can save time, improve decision-making and help a smaller team compete with much larger businesses, this episode is for you.Connect with Phil Atkinson:Website - philatkinson.comLinkedIn - Phil AtkinsonGreenphones:Website - greenphones.noInstagram - @greenphonesFacebook - GreenphonesIn this episode:(00:00) – Building AI Employees for Ecommerce(02:57) – Why He Started Using AI in His Business(03:27) – Creating AI Employees for Analytics(04:34) – Building an AI Team With Different Roles(07:44) – Giving AI Employees Access to Business Tools(09:11) – Can AI Manage and Optimize Google Ads?(11:02) – What AI Can—and Can't—Replace(17:02) – How AI Is Changing the Used-Phone Industry(21:13) – Using AI for Marketing, Research & Advertising(22:57) – The Jobs AI Still Can't Do(25:39) – AI Customer Service: Is It Good Enough?(28:37) – How Businesses Should Start Implementing AIFollow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice, AI insights and expert conversations designed to help Shopify brands grow more profitably.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

A bad customer review might have nothing to do with your product.Alan Grimsley from Inventory Planner joins Nick to explain why 77% of negative reviews can be traced back to operational problems - and the five Shopify inventory mistakes that quietly damage cash flow, sales and customer trust.Drawing on his experience across PayPal, Shopify and Sage, Alan explains how overstock, stockouts, unreliable data, poorly planned campaigns and inaccurate supplier lead times can hold back even fast-growing ecommerce brands.You’ll learn:Why excess stock could be consuming your growth budgetHow stockouts send customers and ad spend to competitorsWhen spreadsheets stop working for growing Shopify brandsWhy marketing and inventory planning must work togetherHow inaccurate lead times undermine your entire forecastAlan also shares lessons from AYBL, Wild & Stone and Astrid & Miyu, including how better inventory forecasting can protect cash flow, reduce excess stock and keep bestselling products available.In this episode:(00:00) - Why most Shopify brands lose money on inventory(03:06) - Mistake #1: Running out of stock(08:39) - Mistake #2: Overstock and cash flow problems(20:15) - Mistake #3: Data and inventory visibility(25:27) - Mistake #4: Marketing without inventory(31:46) - Mistake #5: Ignoring lead times(36:12) - When to use inventory planning software(38:14) - Key takeaways and final thoughtsFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Free Inventory Planning BootcampLearn how to prevent stockouts and overstocks, reduce inventory holding costs and make more confident purchasing decisions with Inventory Planner’s free seven-day course.Join the free Inventory Planning BootcampListener offers:Seguno - Get a free email customer analysis and strategy session.Yoast - Get 15% off Shopify and WordPress with code WWS15.TaxCloud - Get free migration onboarding as a Winning With Shopify listener.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands.