Winning With Shopify

Wholesale isn’t just about bulk orders — it can actually drive massive growth for your direct-to-consumer (DTC) sales.In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store.From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine — not a competitor.You’ll learn: • How wholesale partnerships can boost SEO and brand visibility • Why brand search volume matters (and how to track it) • The importance of pricing consistency across retailers • How to compete with Amazon and other stockists • A clever (and slightly cheeky) way to win back customersIf you sell through retailers or are thinking about scaling wholesale, this episode is packed with practical strategies you can implement right away.Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong.If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn’t, and how to avoid damaging your rankings.We cover everything from product page optimisation and structured data to how AI tools are changing ecommerce SEO.If you want to increase traffic, improve conversions, and make your Shopify store AI-ready, this is a must-watch.Featured link: https://www.linkedin.com/posts/cshel_what-search-engines-trust-now-authority-activity-7452315595011735552-WlG-/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAACld8QBkQCUhfJbPytbyPIkC43Cvg9mGiICheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Guest: Carolyn Shelby (Yoast)Website: https://yoast.comInstagram: https://www.instagram.com/yoastWhat you’ll learn: • Why AI should support strategy, not replace it • The biggest mistake brands make with AI content • How product pages impact SEO and AI visibility • Why structured data (schema) matters more than ever • How to optimise your Shopify store for AI search • What Google actually wants from ecommerce websitesEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcastCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:00:22 AI's True Role: Speed, Not Strategy01:36 100 Articles Daily: Bad Strategy?02:31 AI Content Dilutes Your Signal04:55 Google Crawl Budget for E-commerce05:45 AI Content Drops Search Rankings08:06 Human-Centric Product Content Strategy08:48 Avoid Clever Product Color Names10:29 Clarify Product Colors for AI12:31 Text-Only Product Descriptions for SEO15:22 More Product Info, Better Sales15:56 AI for Manufacturer Data Processing17:39 Train AI for Quality Output19:00 AI for E-commerce Workflow Automation19:40 Don't Scale Chaos with AI21:12 Product Schema for LLM Visibility23:32 De-jazzify Pages for AI Readability31:33 Google's Ethos: Best User Solution35:25 Website Traversability for AI AgentsFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

What happens when you build a save-the-planet product… and realise customers only need to buy it once?In this episode of the Winning with Shopify Podcast, Nick sits down with Isabel (Co-Founder of LastObject) to unpack the real behind-the-scenes of sustainable ecommerce: ocean-bound plastic sourcing, why waterless detergent sheets took off, and the honest business shift from “mission-first” to repeatable revenue + data-led product validation.You’ll hear how LastObject went from 35 employees back to the 3 founders, rebuilt their strategy, and started using ads + pre-orders to test demand before committing to inventory. If you’re a Shopify founder, marketer, or product builder, this one’s packed with practical lessons (and a few “no one warned me about this” moments).In this episode, we unpack:• Why waterless detergent sheets are taking off• How ocean-bound plastic creates real economic impact• Co-founder dynamics and healthy conflict• Why reusable products struggle as a business model• The data-driven shift to “let ads decide”• Kickstarter as a pre-order and awareness engine• The founder lesson most people learn too lateCheck out LastObject here: https://lastobject.co.uk/EXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:00:00 – Learning Lessons from Product Sales01:38 – Isabel’s Journey with Last Object04:07 – Waterless Laundry Detergent Sheets05:18 – Shipping Water: Environmental Impact06:07 – Repeat Customer Business Model Shift07:20 – The Genesis of Last Object08:38 – Ocean-Bound Plastic Sourcing Strategy10:01 – Currency on Trash: Supporting Local Economies11:23 – Co-Founder Dynamics: Brother and Friend17:11 – Pivoting to Repeatable Product Lines19:10 – Investment Challenges: Burning Money23:20 – Wrong Product Fit: Key Lesson24:08 – Data-Driven Marketing: Testing Products24:54 – Downsizing: From 35 to 3 Founders26:06 – Returning to Design as a Core Strength28:36 – Let Ads Decide: Product Validation36:46 – Kickstarter Strategy: Pre-Orders & Awareness38:40 – Designing with Data and Customer Feedback42:23 – Cut Your Darlings Earlier: A Business LessonFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Nick’s got a cold, Brian’s back, and your inbox is getting smarter!This week, Nick is joined by Brian from Seguno to break down what’s really happening when AI starts sorting, summarising, and filtering your marketing emails.If you’ve been wondering why your campaigns dip, why “quick hacks” backfire, or how to make sure your best customers actually see your emails - this is the episode.We cover:- Why email is still the top ROI channel (even in the AI era)- How AI uses engagement as the main feedback loop (and what that means for deliverability)- The 3 things AI looks at when sorting emails in the inbox- Why trying to “game the system” can land you in spam jail- How to write emails that AI (and humans) can scan fast- Gmail Annotations and how they can boost visibility- Using Shopify Sidekick to plan smarter promos, segment faster, and validate store data- Why authenticity wins in an AI-generated world🎥 Join Our Live Webinar Next Week (Feb 26, 2026): Nick + Brian (Seguno) + TaxCloudSign up here: https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registration EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Key Takeaways:00:04 – AI & Email: A Rare Combo?00:28 – Why Email Still Delivers the Highest ROI05:10 – Seguno’s Three Core Shopify Apps05:41 – Shopify Connect for Canva: Why It Matters06:21 – Seguno Email Marketing: Starting Price07:01 – Early Access to Seguno’s AI Prototyping07:50 – Why Seguno Is Built Best for Shopify09:55 – How AI Is Changing the Email Marketing Landscape10:56 – Email Marketing: Still the Top ROI Channel11:53 – How AI Filters and Sorts Email Content14:19 – The Three Key Factors AI Uses to Sort Emails15:22 – Why You Can’t “Trick” AI (It Learns Fast)16:09 – AI Promotes Good Content — and Blocks the Rest16:47 – Unsubscribes Aren’t Always a Bad Thing17:54 – Engagement: AI’s Main Feedback Loop19:04 – Why Inbox Placement Depends on Engaged Contacts21:28 – Beyond Image Generation: AI Email Tools22:42 – Authenticity in an AI-Generated World24:28 – Using Sidekick for Smarter Promotions28:17 – Validating Store Data with Shopify Sidekick29:10 – How AI Impacts Customer Email Engagement31:25 – AI Email Summaries: Where Brands Miss the MarkFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode Nick sits down with Lorna Bruce, co-founder of The Bean Shop, to talk about building a coffee brand that customers genuinely love - and how they’ve grown a balanced business across Shopify, retail, and wholesale!From selling coffee “over the baby gate” during COVID to building an online store that keeps growing, Lorna shares what actually drives retention: exceptional customer service, strong brand consistency, and email marketing that feels human.In this episode, we cover: • The Bean Shop’s origin story (from art school to coffee roasters) • Why they supply cafés instead of competing with them • How COVID accelerated online coffee sales, and what sustained growth after • Bringing in-person customer experience to Shopify (chat + tone + loyalty) • Why email marketing is the retention engine (especially with subscriptions) • The real-life chaos of business ownership: firefighting + prioritising • Growth plans: new eco roaster + improving ops and capacityMentioned in this episode: • The Bean Shop: thebeanshop.co.uk • Instagram: @thebeanshopuk • Want to sponsor the show or get involved? hello@winningwithshopify.com • Join the Growth Vault waiting list (Sept 1 launch): wwspodcast.comEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Key Takeaways:00:14 – Supplying Cafés: A Smart Coffee Business Strategy00:34 – Starting the Coffee Business Journey00:46 – Exceptional Customer Service in Action01:37 – The Bean Shop Origin Story03:20 – How a Retail Background Shapes Business Success04:22 – Work for Others First: Learning Before Owning05:58 – The Challenge of Digital Customer Connection06:18 – Using Chatbots Without Losing Brand Voice07:31 – What Great Customer Service Really Looks Like08:18 – Embracing the Chaos of Business Ownership10:22 – The E-commerce Journey: From BT to Shopify14:43 – Where the Name “The Bean Shop” Comes From15:11 – Building a Consistent Brand Visual Identity18:38 – Telling Ethical Coffee Sourcing Stories20:17 – Splitting Operations to Support Business Growth22:42 – Maximizing Existing Business Assets29:27 – Giving Free Coffee with Equipment Sales33:28 – The Owner’s Role: Firefighting vs Prioritising35:01 – What’s Next: Growth Plans & a New Eco RoasterFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026.Topics covered:• Why email remains one of the most underused revenue channels• 4.6 billion global email users - and why retention matters more than acquisition• The risks of over-reliance on Google Ads and paid traffic• How to build a more resilient ecommerce business using existing customers• TikTok’s US algorithm split and what it means for brands and advertisers• Why change creates opportunity for marketers who move quicklyPlatform & partner updates:• Yoast’s new Site Kit by Google integration (WordPress)• Tracking brand visibility in Google Gemini with Yoast AI Brand Insights• Agentic commerce and why it matters as AI search evolves• Sales tax changes for SaaS and cloud services in the US (via TaxCloud)Quivia (quick facts from the episode):• Average UK child spends 92 minutes per day on YouTube• 64% of the world’s population uses social media• TikTok was the most downloaded app of 2025If you run a Shopify store, ecommerce brand, or digital agency, this episode is packed with practical insights to help you prioritise channels, reduce risk, and build long-term growth.👉 Don’t forget to sign up for the Shopify Summit 2026, launching 1st SeptemberVisit: ⁠wwspodcast.com⁠ → Shopify Summit 2026Follow us on socials:⁠https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopify⁠⁠https://www.youtube.com/@winningwithshopify⁠Join our newsletter: ⁠https://wwspodcast.com/⁠Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠

In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we’ve ever launched - the unofficial Shopify Summit 2026.Our goal is simple but ambitious: to create the largest collection of Shopify-focused content ever released on a single day - completely free for merchants worldwide.This episode breaks down:• Why most ecommerce conferences fail to deliver real value• How the Shopify Summit will work differently (fast, practical, on-demand)• Our goal to build the world’s biggest Shopify content library• How merchants, brands, agencies and app founders can get involvedWe also share the full structure of the summit, including seven dedicated stages:• Brand stories• Marketing & sales growth• Customer retention & lifetime value• Finance & back office• Warehouse & logistics• HR & legal• Shopify apps showcaseEvery stage is designed to give Shopify merchants practical, actionable insights - without the fluff.Plus, we cover key updates from:• Yoast — AI brand visibility tracking and Gemini mentions• Shopify — new category-level return insights to reduce refundsUseful links mentioned in this episode:• Site Kit by Google integration now available for all Yoast customers (WordPress only) https://yoast.com/yoast-seo-january-7-2026/• New Track Brand Visibility in Gemini with Yoast AI Brand Insights https://yoast.com/yoast-ai-brand-insights-january-13-2026/• My latest Search Engine Journal article on agentic commerce and UCP (https://www.searchenginejournal.com/agentic-commerce-what-seos-need-to-consider-acp-ucp/563503/)If you run a Shopify store or ecommerce brand, this episode explains why the Shopify Summit 2026 could become the most valuable free learning resource in the industry.📅 Launching September 1st, 2026🎟️ Free to attend👉 Sign up now at wwspodcast.com and click Shopify Summit 2026

We’re kicking off 2026 by breaking down how shopping habits are changing, what the latest Shopify and BFCM data tells us, and where ecommerce brands should focus this year.In this episode:• Ecommerce trends shaping 2026• AI’s real impact on Shopify, CRO and content creation• UK Black Friday visibility winners and retail shake-ups• Why authenticity, reviews and UGC still drive conversions• The return of subscriptions (done smarter)• Why Boxing Day is still a critical sales moment• The biggest marketing blind spots heading into 2026Key stats we cover:• Shopify BFCM hit $14.6B (+27% YoY)• 81M+ shoppers bought from Shopify brands• 39% YoY growth in Shop Pay• Smartphones now drive 77%+ of retail site traffic• Nearly 40% of Gen Z use TikTok or Instagram instead of GoogleQuivia – test your ecommerce knowledge:• What % of holiday shoppers planned to shop Boxing Day sales?• Did “Black Friday” search volume rise or fall YoY? • What % of shoppers use Google or YouTube to shop?• True or false: Over half of users leave if a site takes more than 3 seconds to load?If you’re responsible for Shopify growth, ecommerce marketing or CRO, this episode will help you reset and refocus for 2026.