Google Ads for Shopify: Why Your Costs Are Rising and What Still Works
About this episode
Nick discusses the common pitfalls Shopify brands face with Google Ads and how to optimize for long-term growth.
Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand. Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth. In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital You’ll learn: Why chasing ROAS alone can limit Shopify growth The difference between buying clicks and building customers How Google Shopping acts as your digital storefront Why product feeds, creative and offers matter more than ever How leading brands measure profitable customer acquisition Why Google Ads and retention need to work together Nick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth. In this episode: (00:00) Why Good ROAS Doesn't Always Mean…
More episodes of Winning With Shopify
- If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do
- Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify
- Black Friday Is Broken: AI Is About To Change Your Shopify Store Forever
- How I Built a £1M Ecommerce Brand and Sold It - Shopify Growth Stories, with PPC & SEO
- Your Shopify Store Isn’t Enough: How To Win When Everyone Sells the Same Products
- We Audited 50 Shopify Stores: 7 Mistakes Losing Shopify Sales
Explore listener stats, chart rankings, contacts and more on the Winning With Shopify podcast page.