
122. How to Land Your First Client Before You Even Have a Business
From You're Overqualified Podcast - Career and Leadership Strategies for Women by Dani Tan - Leadership Coach and Speaker
April 11, 2026 · 21 min · Season 3 · Episode 122
About this episode
In this episode, Dani Tan discusses how to land your first client before officially starting your business by taking brave actions instead of busy actions.
In episode 122, we're talking about how to land your first client before you even have a business. You have been noodling on this for a while. You know there is something there, a specific problem you know how to solve better than almost anyone in the room. And every time you think about actually starting, the list of things to build first gets longer. The website. The logo. The LLC. The brand. This episode is for the woman who is ready to stop getting ready. In this episode, I break down the three moves that take you from idea to paid, and the identity shift that happens the moment your first client says yes. In this episode, I cover:→ The productive procrastination trap and how to recognize when busy action is not the same as brave action→ Step 1: The one problem you already solve that makes you the go-to person in every room→ Step 2: Curiosity-based outreach that attracts clients instead of chasing them→ Step 3: Expert networks and communities that put you in front of the right people immediately→ Why landing your first client is about building from evidence, not hope Key Takeaways:– You do not need a website, a logo, or an LLC to land your first client– Brave action is the…
People in this episode
Host: Dani Tan
Topics covered
- landing first client
- business startup
- client outreach
- identity shift
- productive procrastination
Keywords
- first client
- business launch
- curiosity-based outreach
- expert networks
- signature problem
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