A Slice Of... The importance of colour choice for packaging design (No. 38)
About this episode
This episode discusses the critical role of colour choice in packaging design and its impact on branding and consumer perception.
The importance of colour choice in branding & packaging design Colour is one of the most important elements of packaging design. Research shows that 52% of consumers first notice the colour on packaging before anything else. The right use of colour in packaging can instantly guide consumers to a brand and convey key product qualities. When used strategically and consistently, colour is an impactful visual shortcut that builds brand recognition. However, the wrong colour choices can have the opposite effect. This podcast covers best practices and watch-outs when working with colour in packaging design. You can find our contact details below: Alan Gilbody on Linkedin: https://www.linkedin.com/in/alangilbody/ Slice Design Company website https://slicedesign.co.uk #packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #colour
More episodes of A Slice Of - Packaging Design
- A Slice Of... Why your back of pack is an integral part of the design system. (No. 41)
- A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40)
- A Slice Of... The importance of creating a robust pack architecture (No. 39)
- A Slice Of... When should I change or update my branding & packaging design? (No. 37)
- A Slice Of... Why You Shouldn't Ask Your Agency To Free Pitch (No. 36)
- A Slice Of... Why Consumer Brands Should Consider Sonic Branding (No. 35)
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