A Slice Of... The importance of creating a robust pack architecture (No. 39)

A Slice Of... The importance of creating a robust pack architecture (No. 39)

From A Slice Of - Packaging Design by Slice Design

January 22, 2026 · 7 min · Season 1 · Episode 39

About this episode

This episode discusses the significance of establishing a robust pack architecture in branding and packaging design for effective consumer navigation and brand consistency.

The importance of creating a robust pack architecture in branding & packaging design Getting your hierarchy right on pack can be the difference between standing out or disappearing on shelf. Implementing a clear, cohesive brand architecture across core and extended products is imperative both for shelf standout and to aid consumer navigation. This architecture provides familiarity while introducing cues that differentiate offerings. Done correctly, it helps consumers navigate the range in an efficient way. A solid architecture creates consistency. Customers appreciate it when a business has a consistent brand. In fact, consistent presentation of a brand has seen to increase revenue by 33 percent (Lucidpress, 2019) . So why is this important? It takes between 5-7 impressions to even start creating brand awareness. When creating packaging design, especially on large ranges or ranges with multiple offerings, brands should make sure they repeatedly emphasise the brand uniform and assets in a consistent way, as this will help recall. Simply put, architecture defines were all the important bits should go. You can find our contact details below: Alan Gilbody on Linkedin…

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