A Slice Of... Why Consumer Brands Should Consider Sonic Branding (No. 35)
From A Slice Of - Packaging Design by Slice Design
August 19, 2025 · 5 min · Season 1 · Episode 35
About this episode
This episode discusses the importance of sonic branding for consumer brands in a visually overloaded media landscape.
Why Consumer Brands Should Consider Sonic Branding. What Does Your Brand Sound Like? In an era of visual overload and shrinking attention spans, brands are constantly searching for new ways to cut through the noise and clutter. While many have a brand logo, tone of voice and robust graphical design system, a powerful tool is often overlooked: sound . Sonic branding, also known as audio branding is the strategic use of sound to express and reinforce brand identity. From Netflix’s unmistakable “ta-dum” to the Intel chime or the "beep-bop-beep-beep-bop" of the F1 notification (thats the best I could manage), these aren’t just sounds they are instantly recognisable memory anchors, emotional triggers, and trust builders . When done well, sonic branding becomes as recognisable as a logo or tagline. It’s about creating an identity your audience can hear and feel , even when your design system and brand logo aren’t present. Today’s media landscape is increasingly audio-driven. From podcasts and audiobooks to TikTok and app notifications, sound has become a dominant force in how people consume content and connect with brands. Here’s what makes sonic branding so effective: Speed…
Topics covered
- sonic branding
- audio branding
- brand identity
- consumer brands
- marketing strategies
Keywords
- sonic branding
- audio branding
- brand identity
- recognition
- emotional triggers
Mentioned in this episode
Organizations: Netflix, Intel, F1
Books & works: Jaws theme
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