A Slice Of... Why You Shouldn't Ask Your Agency To Free Pitch (No. 36)
About this episode
The episode discusses why brands should avoid asking design agencies to pitch for free and the implications of such requests.
Why brands should never ask their packaging design agency to pitch for free. If you ask a design agency to pitch creative ideas for free, are you approaching the project in the right way and are you going to get the best agency work back? To free pitch or not, is something each design agency needs to decide based on the return for their initial creative investment. If the win for the agency is a continued relationship and more paid work with a client over a bigger portfolio of products, then obviously the initial free pitch may be well worth it. The same may not be true, however, for a free pitch on a ‘one-off’ project. You can find our contact details below: Alan Gilbody on Linkedin: https://www.linkedin.com/in/alangilbody/ Slice Design Company website https://slicedesign.co.uk #packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #freepitch #freepitching
More episodes of A Slice Of - Packaging Design
- A Slice Of... Why your back of pack is an integral part of the design system. (No. 41)
- A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40)
- A Slice Of... The importance of creating a robust pack architecture (No. 39)
- A Slice Of... The importance of colour choice for packaging design (No. 38)
- A Slice Of... When should I change or update my branding & packaging design? (No. 37)
- A Slice Of... Why Consumer Brands Should Consider Sonic Branding (No. 35)
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