A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40)
About this episode
The episode discusses the importance of establishing a brand beyond just aesthetically pleasing packaging, especially for startups.
Why is it important to establish a brand, rather than just solely focusing on aesthetically pleasing packaging? Why do I need a brand? This is something we get asked a lot, especially from Startups who don’t fully understand the benefit of having one. A brand isn’t a logo, it’s not the colours you decide to use, it’s not what you call a product, it’s not how the product looks, it’s how your product is understood in the mind of the consumer. In today's competitive marketplace, having a strong and well-defined brand is crucial for the success of any product or business. A brand is not just a logo or a catchy name; it's the way your product or service is perceived by your target audience. A well-designed brand can help you stand out from the competition, build customer loyalty, and ultimately drive sales. You can find our contact details below: Alan Gilbody on Linkedin: https://www.linkedin.com/in/alangilbody/ Slice Design Company website https://slicedesign.co.uk #packagingdesign #packdesign #packaging #branddesign #branding #design…
More episodes of A Slice Of - Packaging Design
- A Slice Of... Why your back of pack is an integral part of the design system. (No. 41)
- A Slice Of... The importance of creating a robust pack architecture (No. 39)
- A Slice Of... The importance of colour choice for packaging design (No. 38)
- A Slice Of... When should I change or update my branding & packaging design? (No. 37)
- A Slice Of... Why You Shouldn't Ask Your Agency To Free Pitch (No. 36)
- A Slice Of... Why Consumer Brands Should Consider Sonic Branding (No. 35)
Explore listener stats, chart rankings, contacts and more on the A Slice Of - Packaging Design podcast page.