A Slice Of... Why Brand Guidelines Are Important For Packaging (No. 34)

About this episode

This episode discusses the significance of brand guidelines in ensuring consistency in packaging design.

The importance of creating robust brand guidelines in packaging design. In order to be consistent, a brand needs to have a precise set of rules in place that dictate how it should be realised in any eventuality. That is where brand guidelines come in. Brands that can successfully manage consistency have been proven to perform better and have higher recall from consumers. Consistency and repetition is key. Brand engagement needs to happen between five and seven times for consumers to remember you. A company's brand is one of its most valuable assets. It represents the business's identity, personality and reputation. Effective brand management is crucial for success. One of the key tools for managing a brand is the brand guidelines document. These are the rulebook for your entire brand. They offer a wealth of information to ensure consistency across all consumer touch points. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #packagingdesign…

People in this episode

Host: Alan Gilbody

Topics covered

• brand guidelines
• packaging design
• brand consistency
• consumer recall
• brand management

Keywords

• packaging design
• brand guidelines
• consistency
• brand management
• consumer engagement
• brand identity
• design agency

Mentioned in this episode

Organizations: Slice Design, LinkedIn, Slice Design Company

More episodes of A Slice Of - Packaging Design

• A Slice Of... What does sustainability actually mean? (No. 42) · May 15, 2026 · 10 min
• A Slice Of... Why your back of pack is an integral part of the design system. (No. 41) · April 15, 2026 · 7 min
• A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40) · March 6, 2026 · 6 min
• A Slice Of... The importance of creating a robust pack architecture (No. 39) · January 22, 2026 · 7 min
• A Slice Of... The importance of colour choice for packaging design (No. 38) · November 20, 2025 · 6 min
• A Slice Of... When should I change or update my branding & packaging design? (No. 37) · October 22, 2025 · 6 min