Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions
About this episode
The episode discusses how Barge Design Solutions leads its engineering firm into growth while maintaining its culture through leadership vision and marketing alignment.
What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it? Katie Cash sits down with Carrie Stokes, President and CEO of Barge Design Solutions, and Erika Booker, Chief Marketing Officer of Barge Design Solutions, to unpack how leadership vision, marketing alignment, and data-driven strategy fuel sustainable growth in today’s competitive AEC market. From intentional CEO transition planning to integrating communications and sa...
People in this episode
Host: Katie Cash
Guests: Carrie Stokes, Erika Booker
Topics covered
- engineering
- leadership
- marketing alignment
- sustainable growth
- AEC market
Keywords
- engineering firm
- leadership
- marketing
- growth
- AEC
Mentioned in this episode
Organizations: Barge Design Solutions
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