About this episode

Judy Sparks discusses the outdated AEC marketing strategies and shares industry truths in a milestone episode.

The old AEC marketing playbook is no longer enough, and as the AEC truth teller, Judy Sparks is here to say what the industry has been too polite to admit out loud… the way you’ve always done it is quietly costing you work. Judy Sparks, Founder and CEO of Smartegies and Amazon bestselling author of "The Modern AEC Marketer," joins Katie Cash for a candid milestone conversation. This is episode 100, and they are celebrating with some long-overdue industry truths. The way you...

People in this episode

Host: Katie Cash

Guest: Judy Sparks

Topics covered

• AEC marketing
• industry truths
• modern marketing strategies
• business development
• marketing playbook

Keywords

• AEC
• marketing
• Judy Sparks
• Smartegies
• business development
• modern marketer
• industry truths

Mentioned in this episode

Organizations: Smartegies

Books & works: The Modern AEC Marketer

More episodes of AEC Marketing for Principals

• Inside Gensler Atlanta: Leadership, Culture, and the Future of AEC · March 24, 2026 · 39 min
• Why Process Discipline Is the Hidden Advantage in Engineering Firms · March 17, 2026 · 39 min
• Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon · March 11, 2026 · 44 min
• Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions · March 4, 2026 · 44 min
• How Big Urban Projects Get Funded, Approved, and Built with Jack Cebe from The Stitch · February 19, 2026 · 35 min
• Preparing the Next Generation of AEC Leaders at Georgia Tech with Dr. Georg Reichard · January 28, 2026 · 36 min

Explore listener stats, chart rankings, contacts and more on the AEC Marketing for Principals podcast page.