#62: Wpromote CEO Andrea Bendzick

About this episode

Brian and Olivia interview Andrea Bendzick, CEO of Wpromote, discussing the future of advertising agencies and the integration of creative and performance marketing.

Welcome to Agency Business. This week, Brian and Olivia interview Andrea Bendzick , CEO of independent digital agency, Wpromote . The group discusses Wpromote's recent acquisition of Giant Spoon and what it signals for the future of advertising agencies, including the convergence of creative and performance marketing. Drawing on her background in finance and technology, Bendzick explains why the traditional divide between brand and performance no longer reflects client needs, how Wpromote is integrating creative, media, and data through its PolarisIQ platform, and why the company is building a tech-enabled services model to drive measurable outcomes. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

People in this episode

Hosts: Brian Wieser, Olivia Morley

Guest: Andrea Bendzick

Topics covered

• digital marketing
• advertising agencies
• creative marketing
• performance marketing
• technology in marketing

Keywords

• Wpromote
• Giant Spoon
• advertising
• marketing
• PolarisIQ
• creative
• performance
• technology

Mentioned in this episode

Organizations: Wpromote, Giant Spoon, Marketecture Media

Products: PolarisIQ

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