About this episode

The episode discusses how major agency groups are approaching AI based on new research.

Welcome to Agency Business. This week, Madison and Wall’s Tucker Lake joins Olivia and Brian to discuss new research examining how the largest agency groups are approaching AI. Based on M&W's interviews with senior leaders across holding companies , one theme stood out: while AI has become a central focus, agency offerings today are far more similar than they are different. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

People in this episode

Hosts: Olivia Morley, Brian Wieser

Guest: Tucker Lake

Topics covered

• AI in agencies
• agency offerings
• commercial models
• data usage
• industry trends

Keywords

• AI
• agency groups
• commercial models
• data
• industry trends

Mentioned in this episode

Organizations: Madison and Wall, Marketecture Media, VaynerMedia

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