About this episode

Scott Shamberg discusses the opportunities for independent agencies in the mid-market and how Mile Marker is positioning itself in the industry.

Welcome to Agency Business. Scott Shamberg , president and CEO of independent media agency  Mile Marker , joins Brian to discuss the growing opportunity for independent agencies serving mid-market and private equity-backed brands.  Shamberg explains how Mile Marker is positioning itself between small media boutiques and holding companies, why its clients prioritize flexible, “human in the loop” service models, and how the agency is using automation and AI to enhance — not replace — talent.  The Agency Business podcast is part of the  Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter…

People in this episode

Hosts: Brian Wieser, Olivia Morley

Guest: Scott Shamberg

Topics covered

• independent agencies
• mid-market
• private equity
• automation
• AI
• media
• service models

Keywords

• independent agencies
• mid-market
• automation
• AI
• flexible service
• media agency
• private equity

Mentioned in this episode

Organizations: Mile Marker, Marketecture Media, VaynerMedia

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