#66: Running an agency built on retail performance, with Michael Magnusson
From Agency Business by Brian Wieser and Olivia Morley
April 13, 2026 · 30 min · Season 1 · Episode 66
About this episode
Michael Magnusson discusses running an agency focused on retail performance and measurable outcomes.
Welcome to Agency Business. Michael Magnusson , founder and CEO of Pinnacle Advertising , joins Brian Wieser and Olivia Morley to discuss what it means to run an agency built on retail performance and measurable outcomes. Michael explains how that focus shapes team structure, client relationships, and day-to-day decision-making, as well as how the agency operates in a market defined by consolidation and evolving client demands. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.
People in this episode
Hosts: Brian Wieser, Olivia Morley
Guest: Michael Magnusson
Topics covered
- agency management
- retail performance
- client relationships
- team structure
- market consolidation
Keywords
- agency
- retail performance
- measurable outcomes
- client demands
- team structure
Mentioned in this episode
Organizations: Pinnacle Advertising, Marketecture Media
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