Common LTV mistakes and how to avoid them - Artsiom Kazimirchyk (Campaignswell)

About this episode

Artsiom Kazimirchyk discusses common mistakes in LTV modeling and the importance of unified tools for mobile marketers.

Artsiom Kazimirchyk, co-founder and CEO of Campaignswell, joins Apptivate to break down predictive LTV modeling, the critical flaws in how teams measure unit economics, and why today's mobile marketers need unified tools that connect profitability analysis across channels. The conversation covers what's broken in traditional LTV reporting, the technical pain points of fragmented data definitions across platforms, and how accurate cohort analysis can unlock smarter budget allocation.

People in this episode

Host: Remerge

Guest: Artsiom Kazimirchyk

Topics covered

• LTV modeling
• unit economics
• mobile marketing
• data analysis
• budget allocation

Keywords

• LTV
• predictive modeling
• unit economics
• mobile marketing
• cohort analysis
• data fragmentation

Mentioned in this episode

Organizations: Campaignswell, Apptivate, Remerge

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