About this episode

Patrick Eichmann and Taylor Lobdell discuss the future of mobile marketing in 2026, focusing on industry shifts and strategies.

Apptivate hosts and Remerge team members, Patrick Eichmann and Taylor Lobdell, sit down to discuss the outlook for mobile marketing in 2026 and the shifts shaping the industry. The conversation covers the move toward probabilistic attribution, the growing role of AI in campaign execution, and how advertisers are adapting to signal loss. They explore why retargeting strategies are becoming simpler and more holistic, where teams still fall short in testing and budget allocation, and how growth organizations are reorganizing around the full user lifecycle rather than channel silos. Patrick and Taylor also examine what defines a strong DSP partner today, along with how automation, CTV, and consolidation are influencing the future of programmatic advertising.

More episodes of Apptivate: App Marketing Explained

• Fixing growth systems from the inside out - Ekaterina Gamsriegler (Mygroove) · June 10, 2026 · 33 min
• Remerge and the evolution of app retargeting - Pan Katsukis (Remerge) · May 20, 2026 · 24 min
• How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK) · March 25, 2026 · 26 min
• How to find the leaks in your app’s marketing funnel - Bani Malhotra · March 11, 2026 · 49 min
• Common LTV mistakes and how to avoid them - Artsiom Kazimirchyk (Campaignswell) · February 25, 2026 · 33 min
• Dissecting app growth - Louis Tanguay (App Growth Summit) · February 11, 2026 · 37 min

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