Remerge and the evolution of app retargeting - Pan Katsukis (Remerge)
About this episode
Pan Katsukis discusses the evolution of app retargeting and the future of mobile advertising.
Remerge CEO and founder, Pan Katsukis, joins Patrick Eichmann for the first video edition of Apptivate. They discuss the evolution of mobile advertising, the origin story behind Remerge, and where the industry is heading next. The conversation explores the rise of app retargeting, how ATT and privacy changes reshaped mobile growth, why probabilistic targeting is driving renewed momentum on iOS, and how AI is changing campaign optimization behind the scenes. Pan also reflects on Berlin’s startup scene in the late 2000s, the early days of mobile advertising before smartphones, and how infrastructure, automation, and user behavior will shape the next five years of app marketing.
More episodes of Apptivate: App Marketing Explained
- Fixing growth systems from the inside out - Ekaterina Gamsriegler (Mygroove)
- Remerge’s take on mobile marketing in 2026 - Patrick Eichmann & Taylor Lobdell (Remerge)
- How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)
- How to find the leaks in your app’s marketing funnel - Bani Malhotra
- Common LTV mistakes and how to avoid them - Artsiom Kazimirchyk (Campaignswell)
- Dissecting app growth - Louis Tanguay (App Growth Summit)
Explore listener stats, chart rankings, contacts and more on the Apptivate: App Marketing Explained podcast page.