Fixing growth systems from the inside out - Ekaterina Gamsriegler (Mygroove)
About this episode
Ekaterina Gamsriegler discusses the importance of growth systems in achieving sustainable growth in app marketing.
Ekaterina Gamsriegler, former Head of Growth and Marketing at MyGroove and longtime advisor across music, education, and health apps, joins Apptivate to discuss why sustainable growth depends on systems rather than isolated wins. The conversation explores the nature of modern growth funnels, how creative strategy impacts retention and churn downstream, and why many teams optimize acquisition while misunderstanding activation and long-term value. Ekaterina and Taylor also discuss localization as a full-funnel growth lever, pricing strategy during high-intent seasonal periods, the realities of founder-led and offline growth channels, and how mapping the complete user journey can uncover hidden bottlenecks that data alone often misses.
More episodes of Apptivate: App Marketing Explained
- Remerge and the evolution of app retargeting - Pan Katsukis (Remerge)
- Remerge’s take on mobile marketing in 2026 - Patrick Eichmann & Taylor Lobdell (Remerge)
- How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)
- How to find the leaks in your app’s marketing funnel - Bani Malhotra
- Common LTV mistakes and how to avoid them - Artsiom Kazimirchyk (Campaignswell)
- Dissecting app growth - Louis Tanguay (App Growth Summit)
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