Dissecting app growth - Louis Tanguay (App Growth Summit)

Dissecting app growth - Louis Tanguay (App Growth Summit)

From Apptivate: App Marketing Explained by Remerge

February 11, 2026 · 37 min · Episode 230

About this episode

Louis Tanguay discusses the importance of user retention for mobile app success in 2026 and shares insights on onboarding and community strategies.

Louis Tanguay, founder of App Growth Summit, returns to dissect why user retention is defining success for mobile in 2026. The conversation ranges from in-person event strategy to hands-on UX tactics, with practical lessons for product teams facing an era of AI, off-app payments, and high user expectations. Louis shares what top apps get wrong about onboarding, how to use gamification without gimmicks, and where the next phase of community is headed.

People in this episode

Guest: Louis Tanguay

Topics covered

  • user retention
  • mobile success
  • event strategy
  • UX tactics
  • AI in apps
  • gamification
  • community growth

Keywords

  • user retention
  • mobile apps
  • onboarding
  • gamification
  • AI
  • UX
  • community

Mentioned in this episode

Organizations: App Growth Summit

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