About this episode

Louis Tanguay discusses the importance of user retention for mobile app success in 2026 and shares insights on onboarding and community strategies.

Louis Tanguay, founder of App Growth Summit, returns to dissect why user retention is defining success for mobile in 2026. The conversation ranges from in-person event strategy to hands-on UX tactics, with practical lessons for product teams facing an era of AI, off-app payments, and high user expectations. Louis shares what top apps get wrong about onboarding, how to use gamification without gimmicks, and where the next phase of community is headed.

More episodes of Apptivate: App Marketing Explained

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• Remerge and the evolution of app retargeting - Pan Katsukis (Remerge) · May 20, 2026 · 24 min
• Remerge’s take on mobile marketing in 2026 - Patrick Eichmann & Taylor Lobdell (Remerge) · April 8, 2026 · 25 min
• How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK) · March 25, 2026 · 26 min
• How to find the leaks in your app’s marketing funnel - Bani Malhotra · March 11, 2026 · 49 min
• Common LTV mistakes and how to avoid them - Artsiom Kazimirchyk (Campaignswell) · February 25, 2026 · 33 min

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