Creating an Authentic Sound for Your Brand: A Conversation with Michael Dargie – Part 2

About this episode

In this episode, Jodi Krangle continues her conversation with Michael Dargie about creating an authentic sound for brands and insights into voiceover artistry.

“ I’m blown away by it. So, when I close my eyes and I listen to these things, and I hear those textures and I understand the footsteps coming from afar and getting closer and, you know, like, this stuff matters. Like, it paints the picture [so] that I don’t even have to have my eyes open. I can see the whole movie happen with sound.” – Michael Dargie This episode is the second half of my conversation with founder & executive creative director at Make More Creative, and Author of BrandJitsu™ , Michael Dargie as we talk about his approach to uncovering and building up a sonic brand, how close we are to fully synthetic voiceover, and his insights as a marketer and director into what he’s looking for in a voiceover artist. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to…

People in this episode

Host: Jodi Krangle

Guest: Michael Dargie

Topics covered

• sonic branding
• voiceover
• marketing
• audio design
• creative direction

Keywords

• sonic brand
• voiceover artist
• audio branding
• marketing insights
• creative direction

Mentioned in this episode

Organizations: Make More Creative

Books & works: BrandJitsu™

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