About this episode

This episode features a conversation with David Courtier-Dutton about the intersection of sonic branding and emotional response in music.

“ When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it’s not [the] music that the composer feels, it is what it makes the audience feel when they hear it, and that is almost pure art. We have done some science around it, and we know what might help in terms of instrumentation and timbre and pitch and all that sort of stuff, but, at the bottom line, the sonic logo is only going to be as good as the composer. They are the most important person in a sonic branding project, bar none.” – David Courtier-Dutton This episode’s guest is the founder and CEO of SoundOut, and he’s on a mission to prove that sound isn’t just art – it’s strategy. From building the world’s largest music testing platform to decoding how sonic logos tap straight into our memory and emotions, he’s turned the science of sound into a tool that brands can’t ignore, and he’s worked with such brands as Amazon, TikTok, Netflix, Sky, and Target to help optimize their sonic branding and marketing. His name is David Courtier-Dutton, and we’ll be talking about what makes audio unforgettable…

More episodes of Audio Branding

• How Audio Branding Transforms Marketing: A Conversation with David Courtier-Dutton – Part 2 · April 22, 2026 · 29 min
• Sound Through the Ages: From Singing Seashells to Ringing Rocks · April 8, 2026 · 9 min
• The Role of Simplicity in Sonic Branding: A Conversation with Connor Moore – Part 2 · April 1, 2026 · 30 min
• How Sound Design Revolutionizes Branding: A Conversation with Connor Moore – Part 1 · March 25, 2026 · 30 min
• Making Your Mark in the Music Industry: A Conversation with Jesse Flores – Part 2 · March 18, 2026 · 20 min
• The Psychology of Sound in Marketing: A Conversation with Jesse Flores – Part 1 · March 11, 2026 · 21 min

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