How Sound Design Revolutionizes Branding: A Conversation with Connor Moore – Part 1

About this episode

This episode features a conversation with Connor Moore about the impact of sound design on branding and user experience.

“ Too much sound complicates things, it confuses things, and it causes annoyance and fatigue, too much brain power needed. Too much cognitive load, and it’s a known fact. So oftentimes companies will come to me and say, ‘Hey, we have, you know, sixty sounds we want to create.’ And I go, ‘Okay, cool. Let’s take a look at the list. Let me understand your product a little better and let’s try to find ways to strip it back.’ Because, you know, that can be very overwhelming for users.” – Connor Moore This episode’s guest is a leading expert in audio UX and audio branding. As the founder of CMoore Sound, he’s shaped how major brands like Google, Uber, Peloton, and Airbnb use sound to enhance their products and connect with audiences. Over the past fifteen years, he’s helped define how sound influences everything from brand identity to user experience, and he’s been featured in The New Yorker , NPR, and Google’s Design series. He’s also a fellow judge for the International Sound Awards, which is how we met. His name is Connor Moore and his work shows how sound isn’t just decoration, it’s a powerful tool that shapes how we feel, navigate, and interact with the world. As always, if you…

People in this episode

Host: Jodi Krangle

Guest: Connor Moore

Topics covered

• sound design
• branding
• audio UX
• user experience
• cognitive load

Keywords

• audio branding
• sound design
• user experience
• branding
• cognitive load

Mentioned in this episode

Organizations: CMoore Sound, Google, Uber, Peloton, Airbnb

Books & works: The New Yorker, NPR, Google’s Design series

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