The Role of Simplicity in Sonic Branding: A Conversation with Connor Moore – Part 2
About this episode
In this episode, Jodi Krangle continues her conversation with Connor Moore about the importance of simplicity in sonic branding and the resurgence of sonic logos.
“ I give them a lot of credit because they use that so frequently, and that’s why they have so much success. I mean, it is an iconic melody in and of itself, but it’s that repetition and that usage, you know, whereas I feel like a lot of sound logo projects that come in, we’ll get to the finish line and they’ll be excited to use it, and then a month or two later, they’ll be like, ‘We’re not seeing quite the results that we’d hoped.’ It’s like, A, you’re not going to see it after a month, and B, you’ve got to use it consistently, you know, and potentially in multiple places. State Farm does it right.” – Connor Moore This episode is the second half of my conversation with founder and creative director of CMoore Sound, Connor Moore, as we talk about where AI voices might be taking sound design, how he became a juror at the International Sound Awards, and how sonic logos are making a comeback. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new…
More episodes of Audio Branding
- How Audio Branding Transforms Marketing: A Conversation with David Courtier-Dutton – Part 2
- From Corporate Law to Sonic Branding: A Conversation with David Courtier-Dutton – Part 1
- Sound Through the Ages: From Singing Seashells to Ringing Rocks
- How Sound Design Revolutionizes Branding: A Conversation with Connor Moore – Part 1
- Making Your Mark in the Music Industry: A Conversation with Jesse Flores – Part 2
- The Psychology of Sound in Marketing: A Conversation with Jesse Flores – Part 1
Explore listener stats, chart rankings, contacts and more on the Audio Branding podcast page.