The Psychology of Sound in Marketing: A Conversation with Jesse Flores – Part 1
About this episode
This episode features a conversation with Jesse Flores about the intersection of sound and marketing in the music industry.
“ What can we do to make that number a thousand? That’s the kind of stuff we really focus on. We have tools and analytics within our dashboard to kind of help guide you with that and provide insight onto what strategies are needed to get to that place. But also, I think what makes a lot of sense is to have the right team around you for independent artists. You’ve got to have a really good manager, obviously a great distributor, a good entertainment lawyer, a good publicist, and a good online marketing and social media strategist. If you have those five people in your camp, you’re off to good start.” – Jesse Flores This week’s guest was recently named VP, Artist and Label Partnerships at Intercept Music. He’s a seasoned music industry executive with over two decades of experience in business development, artist partnerships and label relations, and, as Senior Director of Label and Business Development at Virgin Music Group, he played a pivotal role in securing and managing relationships with high-profile artists and independent labels, working with artists such as Stephen Marley, Slum Village, Carla Morrison, Dax and more. With a background in both tech and sound, he’s built tools…
More episodes of Audio Branding
- How Audio Branding Transforms Marketing: A Conversation with David Courtier-Dutton – Part 2
- From Corporate Law to Sonic Branding: A Conversation with David Courtier-Dutton – Part 1
- Sound Through the Ages: From Singing Seashells to Ringing Rocks
- The Role of Simplicity in Sonic Branding: A Conversation with Connor Moore – Part 2
- How Sound Design Revolutionizes Branding: A Conversation with Connor Moore – Part 1
- Making Your Mark in the Music Industry: A Conversation with Jesse Flores – Part 2
Explore listener stats, chart rankings, contacts and more on the Audio Branding podcast page.