Episode #138 The Playbook to Build a Revenue-Generating LinkedIn Brand
From Bridge the Gap™ by Revenue Reimagined by Adam Jay & Dale Zwizinski
April 8, 2026 · 38 min · Episode 138
About this episode
In this episode, Zoe Hartsfield discusses the pitfalls of vanity metrics in B2B content creation and the importance of building authority over merely an audience.
Are you chasing vanity metrics instead of building real revenue? In this episode of Bridge the Gap, we sit down with Zoe Hartsfield, Founder of The Little Ghost and one of the sharpest voices in executive branding, to break down the harsh truth about B2B content creation. We discuss the dangerous trap of "fake influencers," the difference between building an audience and building authority, and why you need to stop gatekeeping your best information. Key Highlights ✓ The danger of vanity...
People in this episode
Hosts: Adam Jay, Dale Zwizinski
Guest: Zoe Hartsfield
Topics covered
- B2B content creation
- executive branding
- vanity metrics
- audience building
- authority building
Keywords
- B2B
- content creation
- branding
- vanity metrics
- influencers
- authority
Mentioned in this episode
Organizations: The Little Ghost, Bridge the Gap, Revenue Reimagined
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