Episode #138 The Playbook to Build a Revenue-Generating LinkedIn Brand
About this episode
In this episode, Zoe Hartsfield discusses the pitfalls of vanity metrics in B2B content creation and the importance of building authority over merely an audience.
Are you chasing vanity metrics instead of building real revenue? In this episode of Bridge the Gap, we sit down with Zoe Hartsfield, Founder of The Little Ghost and one of the sharpest voices in executive branding, to break down the harsh truth about B2B content creation. We discuss the dangerous trap of "fake influencers," the difference between building an audience and building authority, and why you need to stop gatekeeping your best information. Key Highlights ✓ The danger of vanity...
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