Danny Gray: From Scaling Steven Bartlett’s Diary Of A CEO To Partnering With Beta Squads’s Sharky Launching LVLS In 750 Retail Stores From Day One
About this episode
Danny Gray shares his journey from personal loss to launching a successful wellness brand in major retail stores.
Can losing your father, losing the business you built in his honour and taking a job you never expected become the foundation for your biggest opportunity? Danny Gray is an entrepreneur, commercial strategist, former Commercial Partnerships Director within Steven Bartlett’s business ecosystem and co-founder of LVLS, a wellness brand launched into 750 Boots stores from day one. After losing his father to Parkinson’s disease, Danny became driven to build businesses that improve people’s health, going on to launch an award-winning functional nutrition restaurant before joining Steven Bartlett’s early team, helping build the commercial engine around The Diary Of A CEO. Through his Venture Capital fund building, he has now co-created Hide, stocked in 1,000 Tesco stores, and launched LVLS alongside Beta Squad’s Sharky, brokering a deal to get the product into 750 Boots stores from day one. In this episode, Danny explains how Levels secured major retail distribution before launch, reduced its funding requirements through smart payment terms, built authentic creator partnerships and set out to make wellness more fun and accessible for everyday people. Watch more episodes…
People in this episode
Host: James Burtt
Guest: Danny Gray
Topics covered
- entrepreneurship
- wellness
- retail distribution
- commercial strategy
- creator partnerships
Keywords
- Danny Gray
- LVLS
- wellness
- retail
- entrepreneurship
- Steven Bartlett
- Beta Squad
- Boots
- Tesco
Mentioned in this episode
Organizations: LVLS, Beta Squad, Boots, Tesco
Books & works: The Diary Of A CEO
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