How To Go Viral, Turn Views Into Sales & Use AI with Joel Macadar (Full Social Media Strategy 2026 Breakdown)
About this episode
Joel Macadar discusses how to leverage viral content for business growth and the importance of social media strategy.
Can going viral actually grow your business… or are most brands chasing attention without knowing what to do with it? Joel Macadar is the founder of 8original, a multi-award-winning social media agency that has generated more than half a billion organic views in the last 12 months. In this episode of Building The Brand, Joel breaks down the social media strategy behind viral content, organic growth, TikTok marketing, Instagram content and turning online attention into real commercial results. Connect with Joel Macadar: https://www.linkedin.com/in/joelmacadar/ Want more from Building The Brand? Connect here: https://buildingthebrand.co.uk/newsletter He explains why brands destroy potentially successful content by over-controlling the creative process, how the “road to beige” turns social-first ideas into forgettable adverts and why 8original operates a post-first, feedback-afterwards model designed around speed rather than endless approval processes. Joel also reveals why shares can be more valuable than likes or views, how his team connects TikTok virality with high-intent Google searches and why understanding the psychology behind a social media trend is far more powerful than…
People in this episode
Host: James Burtt
Guest: Joel Macadar
Topics covered
- viral marketing
- social media strategy
- organic growth
- TikTok marketing
- Instagram content
- commercial results
- content creation
Keywords
- viral content
- organic views
- social media
- TikTok
- content strategy
- commercial results
- audience engagement
Mentioned in this episode
Organizations: 8original, Baller League, Phonic Content
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