PREVIEW: Yo! Sushi Founder Simon Woodroofe: Prison, Rock N' Roll & Conveyor Belt Sushi

PREVIEW: Yo! Sushi Founder Simon Woodroofe: Prison, Rock N' Roll & Conveyor Belt Sushi

July 1, 2026 · 1 min

About this episode

Simon Woodroffe shares his extraordinary journey from rebellion to founding YO! Sushi and building a recognizable brand.

Simon Woodroffe, founder of YO! Sushi, YOTEL and the wider YO! brand, shares the extraordinary journey from boarding school, rebellion, prison, rock and roll stage design and TV rights to launching YO! Sushi at 45 and building one of Britain’s most recognisable modern brands. Full episode out now on APPLE | SPOTIFY | AMAZON MUSIC

People in this episode

Host: James Burtt

Guest: Simon Woodroffe

Topics covered

Keywords

Mentioned in this episode

Organizations: YO! Sushi, YOTEL, YO! brand

Places: Britain

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