
The episode discusses the importance of understanding strategy versus planning with insights from Charlie Curzon.
Strategy Isn't a Plan - and That Difference Could Change Everything Most of the people I speak with on this show are smart, capable, and deeply experienced. And yet a surprising number of them are working without a clear strategy - not because they don't care about direction, but because no one ever explained what strategy actually is, and how it's different from the planning they do every single day. That's exactly what this conversation with Charlie Curzon is about. Charlie is a coach, strategist, and advisor with more than two decades of experience helping leaders, teams, and organisations think more effectively. His book, Be More Strategic: 12 Essential Practises to Build the Life and Career You Want , turns one of the most overused words in business into something genuinely teachable, practical, and personal. Three things we got into: ✳️ Strategy is about choices in uncertainty - not a five-year plan. Charlie draws on Roger Martin's strategy cascade to show how winning aspiration, where to play, and how to win work together as a thinking triangle that sharpens decisions before you ever get to planning. ✳️ The Strategy Mastery Framework is a four-level circular model built…
Host: Bob Gentle
Guest: Charlie Curzon
Books & works: Be More Strategic: 12 Essential Practises to Build the Life and Career You Want
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