You Need to Think Like a Magazine to Grow Your Personal Brand, with Rachel Extance
About this episode
Rachel Extance discusses how to think like a magazine to enhance personal branding and content strategy.
If you've ever stared at a blank page wondering what to write about, this one's for you. -- This weeks show is brought you by signaturestudio.me -- This week I'm back with my friend Rachel Extance, an award-winning blogger and one of the best thinkers I know on how to make complicated things simple. We first spoke years ago about blogging. This time the conversation goes much further - AI, opinions, personal brand, and what happens when your content starts living in too many places at once. If you're a leader, consultant, coach or founder trying to build authority, this gives you a proper structure for what to say and where to say it. ✳️ The imagination gap - Rachel's "editorial expansion prism" splits your business into five areas: identity and purpose, updates and activity, knowledge and insights, work and projects, and community and participation. Look there first and you'll never run out of things to say. ✳️ Own your platform first - a blog post you create once can become an email, a LinkedIn post, a newsletter or a video script. Post it anywhere else first and you're stuck on the hamster wheel. Post it on your own website first and you're building an asset. ✳️ Treat your…
People in this episode
Host: Bob Gentle
Guest: Rachel Extance
Topics covered
- personal branding
- content creation
- digital marketing
- authority building
- blogging
- AI
Sponsors
signaturestudio.me
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