The trust you can't build, with Greg Hoffman

The trust you can't build, with Greg Hoffman

June 22, 2026 · 56 min · Episode 345

About this episode

Greg Hoffman discusses the importance of intentional leadership and building trust within teams.

If you've ever walked into an organisation and immediately sensed something was off - a kind of low-level tension, a lack of direction, people moving fast but not together - you've experienced what Greg Hoffman would call a leadership gap. And if you've ever been part of a team where everything clicked, where people were trusted, empowered, and genuinely cared about the work, you've experienced what his framework is designed to create. Greg is a lawyer by training, an executive by career, and a leadership thinker by deep conviction. He's worked inside companies like General Electric and Whirlpool, led teams across legal, IT, cybersecurity, and HR - often without a technical background in any of them - and he's spent the last two years channelling everything he knows into a book and leadership development programme called Performance Through People . This conversation is a very practical one. Greg doesn't describe what good leadership looks like from a distance. He shows you the mechanism. Three areas we explored... ✳️ Culture doesn't build itself - at least not in a positive direction. If leaders don't intentionally build a common culture every day, confusion fills the space…

People in this episode

Host: Bob Gentle

Guest: Greg Hoffman

Topics covered

Mentioned in this episode

Organizations: General Electric, Whirlpool

Books & works: Performance Through People

More episodes of Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.

Explore listener stats, chart rankings, contacts and more on the Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives. podcast page.