The Power of You Encoded Content, with Jodi Kay Edwards
About this episode
Jodi Kay Edwards discusses the importance of extracting existing content from personal experiences to enhance communication and authority for leaders and consultants.
Your content is sitting in your phone right now. You just haven't extracted it yet. That's the heart of this conversation with Jodi Kay Edwards - a marketing and communications strategist who has spent years helping influential brands and personalities communicate with clarity in noisy markets. If you've ever sat down to create content and felt like you had nothing to say, this episode is going to reframe that entirely. What Jodi introduces here - her You-Coded Content framework - isn't about producing more content. It's about recognising that your most powerful material already exists. It's in your voice notes, your shower thoughts, your conversations, and your stories. The problem isn't a lack of ideas. It's a lack of extraction. For senior leaders, founders, and consultants trying to build authority, this matters enormously. You don't need to become a content machine. You need a system that reflects who you actually are. Three things we explored in this episode: ✳️ The Content Code starts with you, not AI - Jody explains why using AI as your starting point rather than your filter produces generic output, and how feeding it your own voice notes, thoughts, and lived experience…
People in this episode
Host: Bob Gentle
Guest: Jodi Kay Edwards
Topics covered
- content creation
- personal branding
- marketing strategy
- leadership
- storytelling
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