About this episode

Chris Malta discusses the pitfalls of offering free shipping in ecommerce and its impact on profit margins.

Free shipping is the participation trophy of ecommerce. Everybody thinks they need it because everybody else has it, so they slap "free shipping" on everything and wonder why their profit margins look like a financial crime scene. Spoiler: you just committed it yourself.

People in this episode

Host: Chris Malta

Topics covered

• ecommerce
• free shipping
• profit margins
• sales strategy
• business practices

Keywords

• free shipping
• ecommerce
• profit margins
• sales
• business strategy

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