SEO's Latest "Revolution" Is 12 Years Old | Chris Malta's EBiz Insider Podcast

SEO's Latest "Revolution" Is 12 Years Old | Chris Malta's EBiz Insider Podcast

February 25, 2026 · 5 min

About this episode

Chris Malta discusses the concept of Entity SEO and critiques the SEO industry's tendency to reinvent itself.

I got an email this week from an SEO expert telling me that keywords don't work anymore. Apparently we've entered a brave new era called Entity SEO. Google understands concepts now, not words. Everything we knew is outdated. Better buy the course. I swear this industry reinvents the same wheel more often than a flat tire convention.

People in this episode

Host: Chris Malta

Topics covered

Keywords

Mentioned in this episode

Organizations: Google, SEO

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