
Chris Malta discusses the concept of Entity SEO and critiques the SEO industry's tendency to reinvent itself.
I got an email this week from an SEO expert telling me that keywords don't work anymore. Apparently we've entered a brave new era called Entity SEO. Google understands concepts now, not words. Everything we knew is outdated. Better buy the course. I swear this industry reinvents the same wheel more often than a flat tire convention.
Host: Chris Malta
Organizations: Google, SEO
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