The Wrong Competitors | Chris Malta's EBiz Insider Podcast

The Wrong Competitors | Chris Malta's EBiz Insider Podcast

February 19, 2026 · 7 min

About this episode

Chris Malta discusses how sellers often focus on the wrong competitors, missing the real threats in the market.

Most sellers spend their entire lives obsessing over the wrong people. They're watching the big players, copying their moves, and wondering why nothing works. Meanwhile, the actual threat is three steps ahead and laughing because you're too busy staring at Amazon to notice them.

People in this episode

Host: Chris Malta

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Organizations: Amazon

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