About this episode

The episode discusses the pitfalls of optimization in business and how it can lead to stagnation despite the appearance of productivity.

Optimization has a great cover story. It sounds smart. It sounds disciplined. It sounds like what serious business owners do when they're "dialing things in." And yet somehow, a lot of sellers spend months optimizing while the business stays exactly where it was.

People in this episode

Host: Chris Malta

Topics covered

• optimization
• business strategy
• performance improvement
• marketing tactics
• entrepreneurship

Keywords

• optimization
• business owners
• performance
• marketing
• entrepreneurship

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