Roger Barlow - LATAM Translations - AI Has Changed Translation Into Interpretation

About this episode

Mark Hillary and Peter Ryan discuss the impact of AI on translation services with Roger Barlow, who runs LATAM Translations in São Paulo.

Roger Barlow is Director of LATAM Translations. He is based in São Paulo, Brazil. Roger is British and has lived in Brazil since 1998. Since 2001 he has focused on helping Brazilian companies engage with a global audience. This involves a significant amount of translation from and to Portuguese. Multilingual CX is a subject we have often covered on CX Files so Mark decided to call up Roger because of his experience managing a company that is entirely focused on translation. How has AI impacted translation and will we see a complete replacement of translation because AI can now do this work? The answer may be surprising. AI is getting better, but the reality is still that many humans don't understand each other so there are many subtle messages and meanings that may still require human attention. CX leaders considering a complete move to automated multilingual support may need to take these ideas on board - day-to-day basic services can be automated, but it's still not possible to achieve 100% accuracy using AI in translation or interpretation. https://www.linkedin.com/in/roger-barlow-87270991/ http://latamtran.com.br/en/ Summary: Mark Hillary and Peter Ryan discuss the impact of…

People in this episode

Hosts: Mark Hillary, Peter Ryan

Guest: Roger Barlow

Topics covered

• AI in translation
• multilingual customer experience
• impact of AI
• translation services
• human vs AI translation

Keywords

• AI
• translation
• multilingual
• customer experience
• interpretation
• Brazil
• LATAM Translations

Mentioned in this episode

Organizations: LATAM Translations

Places: São Paulo, Brazil

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