Ben Kettle - Risk-Based Pricing Options

Ben Kettle - Risk-Based Pricing Options

From Ditching Hourly by Jonathan Stark

February 3, 2026 · 36 min · Episode 386

About this episode

Ben Kettle discusses his shift from hourly billing to risk-based project pricing.

Rural planning advisor Ben Kettle joined me on Ditching Hourly to share his transition from hourly billing “nonsense” to risk-based project pricing. Links Ben's website » https://areteruralplanning.co.uk/ Chapters (00:00) - Ben Kettle (00:20) - Meet the Guest: Ben Kettle (00:36) - Ben's Background and Career Journey (02:57) - Challenges with Hourly Billing (09:01) - Transition to Fixed Fee and Value-Based Pricing (13:23) - Implementing the New Pricing Model (25:48) - Client Reactions and Success Stories (34:08) - Conclusion and Future Plans ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full. To…

People in this episode

Host: Jonathan Stark

Guest: Ben Kettle

Topics covered

  • risk-based pricing
  • hourly billing
  • value-based pricing
  • client reactions
  • business coaching

Keywords

  • risk-based pricing
  • hourly billing
  • value pricing
  • business coaching
  • client success stories

Mentioned in this episode

Organizations: Arete Rural Planning

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