Charles Miller - What Is “Good” Taste And Why Would Anyone Want It?

Charles Miller - What Is “Good” Taste And Why Would Anyone Want It?

From Ditching Hourly by Jonathan Stark

January 13, 2026 · 42 min · Episode 384

About this episode

Charles Miller discusses the concept of 'good' taste and its implications in business and design.

Charles Miller of Platoon joined me on Ditching Hourly to discuss “good” taste, how you get it, why you might want it, and what to do when your clients don’t have it. Links Charles’ personal site » https://www.charlesmiller.com/ Charles’ portfolio site » https://www.platoon.studio/ Chapters (00:00) - Introduction and Guest Welcome (00:11) - Defining Taste (00:19) - Charles Miller's Background (00:59) - The Concept of Informed Opinion (02:20) - Developing Taste Over Time (05:50) - Taste in Different Domains (08:44) - Taste and Business Decisions (16:42) - Client Relationships and Taste (21:30) - Understanding Client Needs (24:00) - The Role of Taste in Design (25:28) - The Importance of Practice (27:09) - Releasing Your Work to the World (27:52) - The Role of Taste Makers (30:11) - Balancing Client Expectations and Creative Vision (34:36) - The Genius of Simplifying Complex Ideas (40:07) - Final Thoughts and Wrap Up ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call…

People in this episode

Host: Jonathan Stark

Guest: Charles Miller

Topics covered

  • taste
  • client relationships
  • design
  • business decisions
  • informed opinion

Keywords

  • good taste
  • client needs
  • design
  • business
  • informed opinion
  • creative vision
  • taste makers

Mentioned in this episode

Organizations: Platoon

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