Zach Stevens - Year 3 of Growing a Subscription Business

About this episode

Zach Stevens discusses the growth of his subscription SaaS marketing agency in its third year.

Co-founder of Conversion Factory, Zach Stevens, rejoined me on Ditching Hourly to give us an update on how he's growing his subscription SaaS marketing agency in year 3. Links We Mentioned Conversion Factory Website Zach's partner Corey, on X The Superstruct Manifesto by David Guttman The "If You're Such An Expert" Ditcherville Comic Chapters (00:00) - Introduction and Welcome (00:10) - Zach's Business Journey (01:19) - Conversion Factory's Growth (02:26) - Subscription Model Insights (04:04) - Hiring and Team Expansion (08:32) - Training and Onboarding (20:48) - Client Management Strategies (30:00) - Client Frustrations and Communication Strategies (31:04) - The Inefficiency of Phone Calls (33:19) - Setting Client Expectations (37:05) - AI in Copywriting and Design (45:53) - Subscription Model Benefits (54:49) - Final Thoughts and Future Plans ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one…

People in this episode

Host: Jonathan Stark

Guest: Zach Stevens

Topics covered

• subscription business
• SaaS marketing
• client management
• team expansion
• AI in copywriting

Keywords

• subscription model
• SaaS
• business growth
• client communication
• team training

Mentioned in this episode

Organizations: Conversion Factory

Books & works: The Superstruct Manifesto, Ditcherville Comic

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