#360 - Supply Chain Lessons from Building Seed, Liquid IV, and Celsius

#360 - Supply Chain Lessons from Building Seed, Liquid IV, and Celsius

September 11, 2025 · 49 min · Episode 360

About this episode

Natan Bershtel shares insights on building resilient supply chains for DTC and omnichannel brands.

Natan Bershtel is the Director of Business Development at Pelagic, a specialized operations consultancy that helps commerce brands optimize their supply chains and logistics systems to unlock scalability and profitability. In this episode of DTC Pod, Natan shares actionable insights on building resilient supply chains for DTC and omnichannel brands, whether you’re just starting out or scaling nationally. He discusses common pitfalls, strategies for sourcing the right partners, the importance of in-person relationships throughout the supply chain, and more.

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