#366 - 360° Brand Growth: How Premium Brands Crack the UK, Optimize Their Funnel & Scale Profitably
From DTC POD: How The Best Brands Are Built by Ramon Berrios, Blaine Bolus
December 11, 2025 · 49 min · Episode 366
About this episode
Natalia Chappell discusses her framework for building premium brands and shares insights on cracking the UK market and optimizing customer acquisition.
Natalia Chappell is the founder and director of Natalia Chappell & Co, a UK-based consultancy helping luxury, fashion, and lifestyle brands scale sustainably through holistic digital marketing. In this episode of DTC Pod, Natalia shares her framework for building premium brands the right way. She covers everything from cracking the UK market as a US brand, optimizing your full funnel for profitable customer acquisition, and why authentic content and cultural relevance are key to winning younger consumers. She also opens up about her journey from THG's luxury division to launching her own agency as a female founder.
People in this episode
Guest: Natalia Chappell
Topics covered
- brand growth
- digital marketing
- luxury brands
- customer acquisition
- cultural relevance
Keywords
- premium brands
- UK market
- authentic content
- younger consumers
- female founder
Mentioned in this episode
Products: Natalia Chappell & Co
Places: UK, US
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