About this episode

Natalia Chappell discusses her framework for building premium brands and shares insights on cracking the UK market and optimizing customer acquisition.

Natalia Chappell is the founder and director of Natalia Chappell & Co, a UK-based consultancy helping luxury, fashion, and lifestyle brands scale sustainably through holistic digital marketing. In this episode of DTC Pod, Natalia shares her framework for building premium brands the right way. She covers everything from cracking the UK market as a US brand, optimizing your full funnel for profitable customer acquisition, and why authentic content and cultural relevance are key to winning younger consumers. She also opens up about her journey from THG's luxury division to launching her own agency as a female founder.

Keywords

• premium brands
• UK market
• authentic content
• younger consumers
• female founder

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