#368 - The Bootstrapper's 9-Figure CPG Playbook: How Azuna Went From DTC to Amazon to Retail With 300% YoY Growth & 2x LTV
About this episode
Scott Dancy discusses how Azuna scaled from DIY packaging to thriving in various sales channels with significant growth.
Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the air freshener space that champions natural, tea tree oil-based products. His experience spans hands-on entrepreneurship, product development, and building a high-growth business rooted in Buffalo. In this episode of DTC Pod, Scott shares how Azuna scaled from DIY packaging to thriving in DTC, Amazon, and retail channels. He breaks down product strategy, funding decisions, and marketing partnerships—highlighting lessons learned from both successes and setbacks in growing a modern CPG brand.
Keywords
- air freshener
- natural products
- tea tree oil
- entrepreneurship
- business growth
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