Packaging Like the Pros: The Hidden Process Behind Your Favorite CPG Brands

About this episode

Danielle Kidney-Beal discusses the intricacies of packaging design and its impact on brand growth.

Danielle Kidney-Beal is the founder of The Creative Pack. She brings over 20 years of experience in packaging design for CPG, DTC, and retail brands. Having worked on major accounts like Tesco and beloved emerging brands such as Nom Nom and Levain Bakery, Danielle shares the process and strategy of creating packaging that stands out, tells a compelling story, and supports rapid growth. In this episode of DTC Pod, Danielle breaks down the design process, regulations, production, material selection, print logistics, common mistakes, and how brands—both large and small—can use packaging as a powerful lever for sales and brand loyalty.

People in this episode

Guest: Danielle Kidney-Beal

Topics covered

• packaging design
• CPG
• DTC
• retail brands
• brand loyalty

Keywords

• packaging strategy
• design process
• material selection
• production logistics

Mentioned in this episode

Products: Tesco, Nom Nom, Levain Bakery

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