Packaging Like the Pros: The Hidden Process Behind Your Favorite CPG Brands
About this episode
Danielle Kidney-Beal discusses the intricacies of packaging design and its impact on brand growth.
Danielle Kidney-Beal is the founder of The Creative Pack. She brings over 20 years of experience in packaging design for CPG, DTC, and retail brands. Having worked on major accounts like Tesco and beloved emerging brands such as Nom Nom and Levain Bakery, Danielle shares the process and strategy of creating packaging that stands out, tells a compelling story, and supports rapid growth. In this episode of DTC Pod, Danielle breaks down the design process, regulations, production, material selection, print logistics, common mistakes, and how brands—both large and small—can use packaging as a powerful lever for sales and brand loyalty.
Keywords
- packaging strategy
- design process
- material selection
- production logistics
More episodes of DTC POD: How The Best Brands Are Built
- #368 - The Bootstrapper's 9-Figure CPG Playbook: How Azuna Went From DTC to Amazon to Retail With 300% YoY Growth & 2x LTV
- #367 - The Insider's Guide to Supplements: What Every Founder Needs to Know About Compliance, Claims, and Scale
- #366 - 360° Brand Growth: How Premium Brands Crack the UK, Optimize Their Funnel & Scale Profitably
- 365 - From Clicks to Bricks: How Digitally Native Brands Go Massive in Retail
- #364 - Cracking the Code on Retention: Recharge CEO Reveals What Best-in-Class Subscription Brands Do Differently
- 363 - Creating a Category Leader: The Absorption Company's Rise to Erewhon's #1 Functional Health Brand
Explore listener stats, chart rankings, contacts and more on the DTC POD: How The Best Brands Are Built podcast page.