About this episode

This episode discusses how online businesses can leverage local marketing strategies to enhance brand awareness and customer relationships.

Think local marketing is only for brick-and-mortar stores? Think again. In this episode, I'm sharing why some of the biggest opportunities for your eCommerce business might be closer to home than you realize. If you're looking for fresh ways to increase brand awareness, reach new customers, and build stronger relationships before the holiday shopping season, this conversation will get the wheels turning. You'll walk away with practical ideas you can actually implement—plus a few opportunities you've probably never considered. In this episode: Why "online business" doesn't have to mean "online-only marketing" A marketing opportunity that's been right in front of you all along One relationship-building strategy that pays off long after the event is over How other small businesses can become some of your best marketing partners An old-school tactic that's still surprisingly effective Where to start if you've never done any local marketing before _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/388 The Lounge Membership https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/…

People in this episode

Host: Jessica Totillo Coster

Topics covered

• local marketing
• eCommerce
• brand awareness
• customer relationships
• holiday shopping

Keywords

• local marketing
• eCommerce business
• brand awareness
• customer relationships
• holiday shopping
• marketing strategies
• small businesses

Mentioned in this episode

Organizations: eCommerce Badassery

More episodes of eCommerce Badassery

• 393. Metrics Can Mislead: How to Diagnose What's REALLY Wrong in Your Business · September 8, 2026 · 7 min
• 392. What 14 Billion Emails Reveal About Your Email Marketing Strategy · September 1, 2026 · 25 min
• 391. The Q4 Content Playbook for Product Sellers · August 25, 2026 · 16 min
• 390. How to Create a Holiday Shopping Experience that Actually Sells · August 18, 2026 · 16 min
• 389 What a Viral QVC Blooper Can Teach You About Marketing Your Business · August 11, 2026 · 11 min
• 387. 6 Marketing Lessons from Big Brands: No Multi-Million Marketing Budget Required · July 28, 2026 · 19 min

Explore listener stats, chart rankings, contacts and more on the eCommerce Badassery podcast page.