About this episode

In this episode, Jessica discusses the essential Q4 content marketing strategies for product sellers to enhance their holiday sales.

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop). In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists. In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season. Here’s what you’ll learn: The reason clever content is killing your Q4 sales (and what to do instead) One shift that turns your product from “meh” to must-gift What your overwhelmed customer actually needs from your content (hint: it’s not more emojis) The invisible copy mistake that’s secretly costing you conversions How to shut down buyer hesitation before it ever bubbles up What most brands get totally wrong about email frequency (and how to fix it without annoying your list) Why sounding like a broken record might be your best Q4 strategy _______ Links…

People in this episode

Host: Jessica Totillo Coster

Topics covered

• Q4 content marketing
• holiday sales strategy
• product curation
• content principles
• email frequency
• buyer hesitation

Keywords

• Q4 content
• holiday marketing
• product sales
• content strategy
• email marketing
• buyer behavior

Mentioned in this episode

Organizations: Aunt Sally’s soap shop

More episodes of eCommerce Badassery

• 393. Metrics Can Mislead: How to Diagnose What's REALLY Wrong in Your Business · September 8, 2026 · 7 min
• 392. What 14 Billion Emails Reveal About Your Email Marketing Strategy · September 1, 2026 · 25 min
• 390. How to Create a Holiday Shopping Experience that Actually Sells · August 18, 2026 · 16 min
• 389 What a Viral QVC Blooper Can Teach You About Marketing Your Business · August 11, 2026 · 11 min
• 388. Tapping into Your Local Community As On Online Business · August 4, 2026 · 13 min
• 387. 6 Marketing Lessons from Big Brands: No Multi-Million Marketing Budget Required · July 28, 2026 · 19 min

Explore listener stats, chart rankings, contacts and more on the eCommerce Badassery podcast page.