389 What a Viral QVC Blooper Can Teach You About Marketing Your Business

389 What a Viral QVC Blooper Can Teach You About Marketing Your Business

August 11, 2026 · 11 min · Episode 389

About this episode

The episode discusses how a viral QVC blooper can teach business owners about the importance of visibility and embracing imperfections.

One accidental slip of the tongue on QVC turned into a viral moment, a Jimmy Fallon appearance, and apparently, a whole lot of sold-out wigs. But beyond being freaking hilarious, Toni Brattin’s now-infamous live TV moment is also a pretty great reminder for every business owner who’s ever been afraid to put themselves out there. In this episode, we’re talking about the fear of looking stupid, why even people with decades of experience still screw up, and what staying safely behind the scenes could be costing your business... especially when standing out and getting visible matters more than ever. In this episode: What Toni’s viral QVC moment can teach us about showing up imperfectly Why experience doesn’t mean you’ll never screw upThe difference between getting comfortable and waiting until you feel ready Why your mistakes probably feel much bigger to you than they do to your audience The hidden cost of letting embarrassment keep you invisible If you’ve been avoiding video, live shopping, collaborations, interviews, or anything else that puts you front and center, this episode might be the little kick in the butt you need. _______ Links Mentioned Full Show Notes…

People in this episode

Host: Jessica Totillo Coster

Topics covered

Keywords

Mentioned in this episode

Organizations: QVC, Jimmy Fallon

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