eCommerce Badassery

What if your marketing isn’t broken… it’s just being ignored? You’ve done the work. You know your customer. You’ve got solid products, decent emails, consistent content… So why does it suddenly feel like no one’s paying attention? Here’s the uncomfortable truth: it’s probably not your product. It’s your messaging. What resonated with your customer a few months ago, might be resonating today. In this episode I'm breaking down 3 simple tweaks to can make to your marketing message to keep you relevant and relatable. The messaging shift that can change everything What your customers are really buying The thing hiding in plain sight that could instantly improve your copy Why your “consistent” marketing might actually be the problem _______ Full Episode Show Notes http://ecommercebadassery.com/375 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Your customer can't touch, smell, or try on what you're selling. They're handing money to a screen and hoping you're legit. Every trust signal on your site is doing the job their senses would do in person. In this episode, we're breaking down how to build the credibility that gets hesitant shoppers to click buy. Week five of the Badass Basics series is all about trust and credibility. With a trust recession happening across the internet, especially now with AI flooding everything, your site needs to work harder than ever to earn the sale. In this episode I'm walking through the specific trust signals that move the needle, from your contact info to your policies, your About page to the tiny credibility markers most store owners overlook. Plus the truth about generous return policies and why they actually increase conversions. Why trust is cumulative and how to stop chipping away at your own credibility without realizing it What every contact page needs if you want shoppers to actually reach out The pricing and return policy truth that can double as your secret weapon How to write an About page that sells without making it all about you The small credibility markers that scream "abandoned site" to first-time visitors _______ Full Episode Show Notes http://ecommercebadassery.com/373 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Your product page is the closest thing you have to a one-on-one conversation with your customer... without either of you actually saying a word. It's doing the job of a sales associate, answering questions, building confidence, and closing the sale. And if it's not pulling its weight? You're losing people who were ready to buy. This is week three of the Badass Basics series, and we're breaking down every element your product page needs to do that job well... from the photos that make the first impression to the descriptions that seal the deal, and everything in between that either builds trust or quietly kills conversions. The subtle signal your product photos are sending about the quality of your business (and what to do if it's the wrong one) Why most product descriptions are written backwards... and the simple flip that makes them sell Where to find the exact copy your customers are already writing for you How to structure a product page that works for the person who reads every word AND the one who skims in three seconds The objections sitting in your customer's head right now, and where they should be answered before they ever have to ask What actually builds trust on a product page The one piece of information that, if it's missing, will send someone straight to checkout… at a competitor's store When a regular product page isn't enough, and what to build instead for your top sellers _______ Full Episode Show Notes http://ecommercebadassery.com/371 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Your home page has about 3 seconds to convince someone to stick around. So why are most eCommerce home pages doing the absolute most... and saying the absolute least? This is the first episode in the new Badass Basics series, where I'm breaking down the foundational stuff that every eCommerce store needs to get right. Today, I'm walking through what actually belongs on your home page, from the hero banner down to your email signup, and how to set it up so people stop bouncing and start shopping. There's also a benchmark I want you to check that'll tell you if your home page is actually doing its job. The brick-and-mortar concept that should dictate what goes in your hero banner The one non-negotiable your hero banner needs on desktop (most stores get this wrong) What to feature in your hero when you're not running a campaign Static banner vs. slideshow — a rule of thumb that makes the decision for you A 2-minute check that tells you if your home page is pulling its weight _______ Full Episode Show Notes http://ecommercebadassery.com/369 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

A 22-year-old Staples employee with zero marketing training just outperformed an entire corporate marketing team. Her personal TikTok has 10x the followers of the official Staples account. And there are some seriously good lessons in here for your eCommerce business. In this episode, I’m breaking down the viral “Staples Baddie” phenomenon... how one print specialist named Kaeden started making TikToks on her break and accidentally became the most effective marketing campaign Staples has had in decades. I’ve been following her content for a few weeks now, and once the story crossed over to CNN, Fast Company, and Inc., I knew I had to talk about it... because there are five specific lessons here that every product-based business owner needs to hear. We’re getting into why her content connected so hard, what Staples did right (and what other stores are already getting wrong trying to copy it), and how you can apply these same principles to your own store... even if you never make a single TikTok. The real reason the Staples Baddie blew up — and why it has nothing to do with luck or the algorithm Why your audience is probably ignoring your best products right now (and it's not their fault) The counterintuitive move that's worth more than any ad campaign you could run How to sell more without ever feeling like you're pitching _______ Full Episode Show Notes http://ecommercebadassery.com/367 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

There’s revenue hiding in your business right now. Not in a new product.Not in a launch.Not in posting more on Instagram. It’s sitting in the backend. In the things you set up once… and haven’t looked at since. They’re not urgent. They’re not screaming for attention. So they wait. But that waiting? It’s quietly costing you. In this episode, I’m talking about the foundational projects that unlock hidden revenue — the kind that makes your existing traffic convert better and your systems work harder without you doing more. These aren’t flashy tactics. They’re the unsexy moves that compound. And once you fix them? They keep paying you back. What We’ll Cover: Why “not urgent” tasks can be the most expensive ones How hidden revenue gets buried in backend systems The mindset shift that changes how you approach slow seasons How to decide what’s actually worth fixing first _______ Full Episode Show Notes http://ecommercebadassery.com/365 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

In this episode, I’m breaking down why people actually buy... and why focusing only on traffic, features, and discounts is keeping your sales stuck. We’re talking psychology, brand identity, and what brands like Nike and Apple understand that a lot of small businesses miss. If you want higher conversions, repeat customers, and a brand people remember… hit play. What You’ll Learn: Why people buy The mistake that makes brands forgettable How to stop competing on price _______ Full Episode Show Notes http://ecommercebadassery.com/363 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Inside the Lounge, we’ve been knee-deep in planning convos… and one theme keeps popping up over and over again: what’s a good average order value, how to increase it, and how to leverage your free shipping threshold without losing money. What we'll cover: The general rule I recommend for raising your AOV How to reverse-engineer your free shipping threshold based on your product prices The real deal on why profit matters more than revenue (yep, I said it) A cautionary tale about what happens when you don’t raise your free shipping threshold _______ Full Episode Show Notes http://ecommercebadassery.com/361 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

We all start the year with big dreams, lofty goals, and this idea that this will be the year everything changes. But then... you sit down to plan and suddenly you're drowning in data, dashboards, and "shoulds." Sound familiar? Yea, you're not alone. It's time to ditch the overthinking and getting back to basics with a stripped-down approach to business planning. Don't stress yourself out with endless to-do lists... just the 4 essential decisions that’ll guide everything you do this year. What you'll learn: The question you should be asking about your best-sellers (and it's not what you think) How to uncover the hidden gold in your marketing and sales channels One number to track that could instantly boost your bottom line The unexpected step that could unlock massive growth (and peace) If you’ve ever felt like planning has to be complicated to be effective—think again. This episode is your permission slip to simplify, clarify, and take action. _______ Full Episode Show Notes http://ecommercebadassery.com/359 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Shopify has officially released its Winter 2026 Editions update, and in this episode of the eCommerce Badassery Podcast, we're breaking down everything you need to know. From major AI innovations to new Shopify apps and backend tools that can transform your store’s performance, this is your complete, no-fluff guide to the latest Shopify updates for eCommerce businesses. The Winter 2026 Shopify Editions is being called the "AI Renaissance," and for good reason. The platform has doubled down on artificial intelligence with upgrades to Shopify Sidekick, the rollout of Sidekick Skills, app-building capabilities, and more. But with so many shiny new tools, how do you know what’s actually worth your time? Tune in to hear my honest thoughts, and practical takeaways on which updates you should explore, which to avoid, and how to strategically implement these features into your eCommerce store. What We Cover: The Sidekick feature that’s actually worth your time (hint: it’s not app building) How to use AI to automate your customer workflows—without breaking your brain What agentic storefronts could mean for showing up in AI-powered search The AI-optimized “knowledge base” you didn’t know you needed A few low-key Shopify updates that’ll make your daily ops smoother Key Takeaway: Some of these are just shiny objects and you should probably ignore them. Focus on the features that solve real problems in your business—and ignore the rest. Get strategic, not distracted. _______ Full Episode Show Notes http://ecommercebadassery.com/357 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Just because BFCM is over doesn’t mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you’re already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan. I’m walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales. Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We’re getting scrappy and strategic to finish Q4 strong. Listen in and get the motivation and tactics you need to keep showing up and selling. There’s still so much potential left in this season. What We'll Cover: The one thing you MUST do, even if you ignore everything else How to increase AOV without discounting Smart email strategies to drive repeat buys How to attract last-minute shoppers Creative ways to promote gift cards What to do AFTER Christmas to keep making sales _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/355 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Ever find yourself knee-deep in a to-do list you created for yourself... and then wonder why you're so damn overwhelmed? You’re not alone, friend. This week on the eCommerce Badassery Podcast, we’re digging into the trap so many entrepreneurs fall into: doing more just for the sake of doing. If your calendar is full, your projects are piling up, and you can’t remember why you even started half of them… it might be time to take a step back. If your current plan has you feeling more frazzled than focused, this is your invitation to pause, reassess, and get intentional as hell about what you say yes to. What We'll Cover: The common mistake that’s keeping you overwhelmed Why you should stop assigning yourself work that doesn’t matter right now A simple rule to decide what stays on your list... and what can wait _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/354 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Apparently, humans are more motivated to avoid pain than they are to chase pleasure. So instead of giving you a sparkly, motivational pep talk for Q4, I’m flipping the script and hitting you with a little tough love... because nothing kills your holiday sales quite like these common mistakes. Inside this episode: The one thing that makes or breaks your holiday offer Why a super popular holiday promo might actually be hurting your sales The biggest mistake I still see even seasoned sellers make during a launch What to remember when you’re worried about emailing “too much” The move you need to make before December 14th _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/352 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683