eCommerce Badassery

Want to make more money this holiday season? Send more emails. But if the thought of increasing your email frequency has you worried about declining open rates, unsubscribes, or landing in the spam folder, this episode is for you. Here's the thing: your open and click rates don't pay the bills. Revenue does. And while email engagement matters, a dip in those metrics isn't necessarily a reason to pull back. In this episode, we're talking about how to strategically increase your email sends for Black Friday and the holiday shopping season without sacrificing your email deliverability. Here's what we're covering: Why declining open and click rates aren't always a bad thing The email metric that matters most to inbox providers How to prepare your subscribers for increased holiday email frequency A simple way to protect your list from unnecessary unsubscribes and spam complaints My favorite trick for sending to less-engaged subscribers (and how I used it to help a client escape the spam folder) What the data says about the best times to send your holiday emails Don't let the fear of the spam folder keep you from making more sales. It's time to send the damn email. _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes https://ecommercebadassery.com/399 _______ Let's Connect Website: http://ecommercebadassery.com/ Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook. Inside this episode: The must-have Q4 segments that set you up for success How to get your subscribers to actually pay attention A fresh perspective that might just flip your current strategy on its head _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/397 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

New customers could be sitting on your site right now, waiting for a reason to join your email list before Black Friday. This week, I'm sharing ways to grow your email list before the holiday rush, from the basics most stores get wrong to the creative ideas your competitors aren't using yet. Shoppers are already researching their Black Friday buys, and the ones who join your list now are the ones you'll get to sell to when your sale drops. Whether you have a handful of subscribers or thousands, you'll walk away with a few new ways to get more of the right people on your list in time for BFCM. In this episode: How to optimize your pop-up strategy The default Klaviyo setting quietly keeping past customers off your list A mystery discount code idea that gets people excited to open your Black Friday emails How to make social media sign-ups feel like a game instead of a chore When price drop and wishlist alerts are worth the setup (and when to skip them) What happens when you keep your sign-up forms live during Cyber Week _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/394 Holiday Resources https://ecommercebadassery.com/holidaypodcast The Lounge https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

You might be thinking more traffic is the answer. More ads, more content, more new eyeballs. And sure, traffic matters. But there's revenue already sitting in your business right now that you're not tapping into. This episode is a sneak peek from the SIP Magazine, the exclusive monthly publication for Lounge members. Last month's issue covered 6 places to find revenue you already have — and today I'm sharing 3 of them, all focused on your marketing strategy and where you're actually putting your energy. No new audience required. If you've ever felt like you're running on a hamster wheel trying to constantly chase new customers, this is your wake-up call. Because you already have people who've bought from you, people who know you, people who are warm — and most stores are completely ignoring them. In this episode: The often-overlooked buyer group that's costing you repeat sales (and exactly what to do about it) Why your best-selling products might actually be your biggest missed opportunity A specific email campaign structure that re-activates customers who've gone quiet The one scenario where making your emails longer is actually the right move What to do if you're thinking about incentivizing re-engagement (and when it might not even be necessary) A wholesale strategy that most product-based business owners are sleeping on _______ Full Episode Show Notes http://ecommercebadassery.com/383 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

You're halfway through 2026, and what you do this quarter decides whether Q4 feels calm and profitable or like a three-month scramble. Q3 is the most important planning window of your whole year, and most store owners spend it on the wrong things. Inside, the 6 moves actually worth your time for the back half of 2026: what to double down on now, and what to drop so you have room to do it. Plus the one question you can run every task through to know instantly whether it deserves your time between now and December. In this episode: The move with a closing window. Wait until fall and you've already missed it. The website leak that's quietly costing you on every visitor, and why it gets way more expensive once holiday traffic hits. The Q4 prep work that has to happen now in the summer, not in November. The mid-year number most store owners get proud of, while their profit quietly disappears. The one filter question that decides where your time goes for the rest of the year. _______ Full Episode Show Notes http://ecommercebadassery.com/381 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Feel like you’re constantly shouting into the void trying to get eyes on your products? When you have a new launch, a big sale, or a major business milestone, it’s easy to feel like you’re doing all the heavy lifting yourself—or worse, that you need a massive marketing budget to actually move the needle. But you don’t need a giant ad spend to get people talking about your brand. In fact, you’re likely sitting on a goldmine of free promotional opportunities right now inside your inbox and DMs. In this episode, we’re breaking down how to get influential people, partners, and past connections eagerly sharing your products with their audiences. We dive into five specific groups of people who already know your value, and how a simple, casual message can unlock massive visibility for your next promotion. Stop assuming people are too busy to help, and learn how to make marketing a collaborative, zero-budget game. The Warm Outreach Advantage: Why asking a past connection for a favor is completely different—and way more successful—than cold pitching. The 5 Hidden Networks: How to tap into past press, brand collaborators, suppliers, retail partners, and existing affiliates to spread your news. The "Problem-Solving" Mindset: How sharing your launch actually solves a content problem for creators and partners (it’s not an inconvenience!). Your 15-Minute Action Plan: A simple exercise you can do today to build your warm outreach list for your next big promotion. _______ Full Episode Show Notes http://ecommercebadassery.com/379 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Raise your hand if you’ve ever felt like burning down your business and escaping to an island to live a simple life. If there is anything guaranteed in business, it’s that overwhelm and burnout are sure to show up at some point. And this is confirmed for me every few months when inevitably someone in my audience shares their struggle. The good news is, if you’re feeling that now or have at any time in the past, you’re not alone. And there is something you can do about it. We’re getting into what actually causes overwhelm for product-based business owners, what to do before you make any big decisions, and why pausing is almost never the answer. The one question to ask yourself before you do anything else when you're feeling overwhelmed The most common reasons product-based business owners hit a wall (and which one is probably yours) The one thing worth waiting on before you make any major decisions about your business What happens when you stop trying to grow and focus on enough instead _______ Full Episode Show Notes http://ecommercebadassery.com/377 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

What if your marketing isn’t broken… it’s just being ignored? You’ve done the work. You know your customer. You’ve got solid products, decent emails, consistent content… So why does it suddenly feel like no one’s paying attention? Here’s the uncomfortable truth: it’s probably not your product. It’s your messaging. What resonated with your customer a few months ago, might be resonating today. In this episode I'm breaking down 3 simple tweaks to can make to your marketing message to keep you relevant and relatable. The messaging shift that can change everything What your customers are really buying The thing hiding in plain sight that could instantly improve your copy Why your “consistent” marketing might actually be the problem _______ Full Episode Show Notes http://ecommercebadassery.com/375 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683